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Dr Eleftherios Alamanos

Dr Eleftherios Alamanos

Senior Lecturer in Marketing



  • PhD in Food Marketing (Consumer Behaviour), Newcastle University, UK
  • M.Sc. in Agricultural Economics, Aristotle University of Thessaloniki, Greece
  • B.Sc. in Agriculture, Aristotle University of Thessaloniki, Greece

Eleftherios' work focuses on interventions in consumer behaviour. He is currently working on projects which focus on the role of technology on citizens' everyday activities in general and in the context of retailing in particular. His previous work has examined digital signage installations in department stores and their effect on consumer purchasing behaviour. Eleftherios has also works on projects focusing on consumers' perceptions of food to promote the adoption of a healthy food related lifestyle. In addition, he has successfully co-supervised a KTP examining older citizens' perceptions of local transportation networks.


Research interests

  • Retailing / E-Commerce
  • Consumer Behaviour
  • Marketing Channels
  • Adoption, Acceptance and Diffusion of Technologies
  • Food Marketing

Research Tag Cloud

Doctoral Supervisions

Dinara  DavlembayevaAnnie LuDavit  MarikyanOla OgunbodedeYing Tueanrat Hasty Nurul Utami


 Eprint: http://eprint.ncl.ac.uk/author_pubs.aspx?author_id=64767


  1. Dennis C, Brakus JJ, Garcia G, McIntyre C, Alamanos E, King T (2018). A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?. Journal of International Marketing. [Open]
  2. Dennis C, Brakus JJ, Ferrer GG, Mcintyre C, Alamanos E, King T (2018). A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?. Journal of International Marketing. Vol. 26(4), pp. 38-53. [Open]

  3. 2014

  4. Dennis C, Brakus J, Gupta S, Alamanos E (2014). The effect of digital signage on shoppers' behavior: The role of the evoked experience. Journal of Business Research. Vol. 67(11), p. 2250?2257. [Open]
  5. Al-Qeisi K, Dennis C, Alamanos E, Jayawardhena C (2014). Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology. Journal of Business Research. Vol. 67(11), p. 2282?2290. [Open]
  6. Alamanos E, Kuznesof S, Ritson C (2014). The influence of holidays on wine purchasing behaviour: Marketing and tourism insights based on a holiday experience in Greece. International Journal of Tourism Research. [Open]

  7. 2013

  8. Dennis C, Brakus J, Alamanos E (2013). The Wallpaper Matters: The Influence of the Content of Digital Ads on Customer in-Store Experience. Journal of Marketing Management. Vol. 29(3-4), pp. 338-355. [Open]
  9. Alamanos E, Bourlakis M, Tzimitra-Kalogianni I (2013). Segmenting Greek tomato consumers: Policy and marketing insights towards a healthy diet. British Food Journal. Vol. 115(4), pp. 488-507. [Open]

  10. 2012

  11. Dennis C, Michon R, Brakus J, Newman A, Alamanos E (2012). New insights into the impact of digital signage as a retail atmospheric tool. Journal of Consumer Behaviour. Vol. 11(6), p. 454?466. [Open]

Funded Projects

Total Funding: £129,992


  • Research: KTP: Value co-creation in the management of social and community services: The case of Byker Community Trust
    To develop a customer engagement and change management capability to facilitate an improved product offering. To also develop an enhanced marketing strategy to further the appeal of the Byker Community Trust’s product.
    People: Dr Eleftherios Alamanos (PI) (£129,992)
    Funder: Innovate UK
    Duration: 03/2018 - 03/2020
    Budget: £129,992