Erin Coulson works on a KTP with Newcastle University and Royston Limited. She is helping to develop an enhanced e-marketing ability for Royston through the use of data analytics, the incorporation of co-branding and co-creation campaigns in order to ultimately develop an optimal digital strategy and embed this within the company.
Erin has a number of interests particularly within international business, marketing, market culture, social media marketing and data analytics. Her dissertation focused on the possible discrimination between different religions/cultures within the workplaces of Northern Ireland and the institutional theory in relation to this.
Upon completion of her BSc in International Business Management, Erin specifically focused on gaining marketing and data analysis experience working with firms including Diageo (Global Supply of Bailey’s) among a number of smaller start-up firms which included gyms and spas.