Ana Javornik is a lecturer in marketing at Newcastle University Business School. She is also a research associate at AR agency Holition and at UCL Interaction centre. She completed her PhD in June 2016 at Università della Svizzera italiana in Lugano, Switzerland, where she also obtained her MSc in Corporate Communication and Marketing in 2011.
Her research primarily focuses on consumer experience with immersive technologies – augmented reality and also virtual reality. She is conducting several research projects that investigate different facets of such immersive experience – related to decision making, consumer journey, consumer perception, psychological factors and interactions with technologies. Methodologically, she mainly conducts experiments and field observations. Part of her research has been of interdisciplinary nature, conducted at cross-section with human-computer interaction.
Her work has been published in international peer-reviewed journals and presented at top marketing conferences, as well as at leading human-computer interaction venues. Some highlights of her work include authored pieces for Harvard Business Review and a Best Paper Award at Designing Interactive Systems (DIS) ’16 conference. Ana was also a recipient of several research funding for her work related to the impact of augmented reality in marketing. She maintains strong ties with industry through consultancy and research collaborations.
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