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Deadline: 20/02/2009

International Journal of Customer Relationship Marketing and Management

The Editor-in-Chief of the International Journal of Customer Relationship Marketing and Management (IJCRMM) would like to invite you to consider submitting a manuscript for inclusion in this scholarly journal. The following describes the mission, the coverage, and the guidelines for submission to IJCRMM.

Mission
The mission of the International Journal of Customer Relationship Marketing and Management (IJCRMM) is to provide broad international coverage of subjects relating to all areas of customer relationship marketing and E-CRM as well as selected articles in other areas of consumer behavior. Emphasis is placed on the publication of articles which seek to link theory with application or critically analyze real-life situations with the objective of identifying good practice in the implementation of CRM approach and its effect on customer behavior.

Coverage
Topics to be discussed in this journal include (but are not limited to) the following:
·  B-to-b marketing
·  B-to-c marketing
·  C-to-c marketing
·  CRM and customer trust
·  CRM and customization
·  CRM and personalization
·  CRM capabilities
·  CRM components
·  CRM implementation models
·  CRM in financial services
·  CRM in health care services
·  CRM in hospitality, tourism, leisure, and events management
·  CRM software
·  CRM strategies
·  Customer behavior
·  Customer relationship management
·  Customer loyalty
·  Customer retention
·  Customer satisfaction
·  Database marketing
·  Enterprise resource planning (ERP)
·  Measuring CRM performance
·  Mobile CRM
·  Online customer relationship marketing
·  Online community management
·  Online consumer behavior
·  Performance measurement
·  Relationship marketing
·  Sales force automation
·  Supply chain management (SCM)
·  Total customer relationship management (TCRM)
·  Web CRM


Manuscript Submission
All submissions and inquiries should be directed to the attention of:

Riyad Eid
Editor-in-Chief
International Journal of Customer Relationship Marketing and Management
Email: riyad.eid@wlv.ac.uk or riyad.eid@gmail.com