ebusiness@newcastle

Inclusion through the Digital Economy

More information about this project can be found here: http://www.side.ac.uk

Connected home as a business opportunity

As a part of the SIDE activities, researchers are looking into the business opportunities related to the connected home concept. For the technology to be implemented it is not only necessary to serve well the possible customer’s needs but also have to be economized properly. This involves the consideration of wide group of stakeholders and possible sponsors as well as the value creating and distribution systems. In the field of smart (home) technologies those aspects are especially important because despite private and governmental interest and R&D projects for the last 50 years the market for those solutions is still considered immature. The SIDE researchers are working on explaining the business failures and successes on the connected home market, identifying different possible infrastructures and developing sustainable business models, which can be applied in the actual technologically-oriented projects.

For further information please contact Malgorzata Ciesielska.

Online communities

Online communities are investigated from the perspective of business and management to set up a research agenda for the future empirical studies. Online communities will be empirically examined how socially exclusive parts of the society can access the benefits of the digital economy through involving to the digital activities that online communities provide, how online communication can include socially exclusive individuals into the society in the digital economy. Such inclusion will be investigated under the prism of business and management so that the society and organisations can get financially sustainable business models from such inclusion of the socially vulnerable population.

For further information please contact Zilia Iskoujina.

Intelligent Transport

The transport theme of SiDE project has a twofold task: Firstly, it is about research on Intelligent Transport Systems (ITS) from a business perspective. ITS refers to a set of Information and Communication Technologies (ICTs) applied to vehicles and transport infrastructure in order to improve safety, and on the other hand, reduce drivers' workload, travel time, fuel consumption, CO2 emissions, or even avoid congestion. Examples of these technologies are in-vehicle navigation systems, intelligent speed adaptation (ISA), forward collision warning (FCW), lane departure warning systems, differential global positioning systems (DGPS), electronic toll collection (ETC) etc. We study the business case for ITS, i.e. identify potential business models for designers, manufacturers and policy makers, find out about the main stakeholders in the market and examine the affordability and feasibility of broadening the use of ITS. The other task of the transport theme is research on the social inclusion associated with ITS. We look at transport induced social exclusion especially for elderly, disabled and cognitive impaired. We also investigate accessibility issues involved with various modes of transport (public or private), e.g. travel costs, prices and fares, congestion charging, route design and allocation, urban density etc. The aim is to focus on the socially inclusive side of ITS. In other words, to find out how these technologies can be used against transport induced social exclusion, always considering the economic constraints and the benefits for the society, the stakeholders, the policy makers and the businesses.

For further information please contact Kostas Giannoutakis.