Conference Presentations


    2023

  1. Brakus J, Alamanos E, Dennis C, Papagiannidis S, Bourlakis M (2023). The role of affective and cognitive responses to brand experiences in the relationship with customers.. Academy Of Marketing Science 24th World Marketing Congress. [Open]
  2. Davlembayeva D, Chari S, Papagiannidis S (2023). A study on the role of virtual influencers' attributes in consumer behaviour.. UK Academy for Information Systems Annual Conference (UKAIS 2023). [Open]
  3. Davlembayeva D, Chari S, Papagiannidis S (2023). The Factors that Affect the Persuasiveness of Virtual Influencers. 2023 Global Marketing Conference. [Open]
  4. Davlembayeva D, Papagiannidis S (2023). Challenges in the Sharing Economy: a Provider?s Perspective. British Academy of Management 2023 Conference. [Open]
  5. Davlembayeva D, Papagiannidis S, Ameen N (2023). Customer-chatbot interaction: Does fairness matter?. 7th International Conference of Marketing, Strategy & Policy 2023 (MSP2023). [Open]
  6. Marikyan D, Papagiannidis S, Stewart G (2023). A Meta-Analytical Review of Technology Acceptance Research. British Academy of Management 2023 Conference. [Open]

  7. 2022

  8. Ameen N, Papagiannidis S, Davlembayeva D (2022). Exploring the predictors of chatbot service quality. 21st IFIP W6.11 Conference e-Business, e-Services, and e-Society. [Open]
  9. Marikyan D, Papagiannidis S, Rana O, Ranjan R (2022). Blockchain adoption: Exploring innovation factors. UK Academy of Information Systems Conference (UKAIS). [Open]
  10. Papagiannidis S, Davlembayeva D (2022). Exploring intention to stay in smart accommodation: A consumption value perspective. UK Academy of Information Systems Conference (UKAIS). [Open]

  11. 2021

  12. El Maalouf N, Bahemia H, Papagiannidis S (2021). The implementation of open innovation at the UK manufacturing firms. 8th Annual World Open ?Innovation Conference,. [Open]
  13. Hut M, Manika D, Go Jefferies J, Papagiannidis S (2021). Food consumption and time: Meanings and processes underlying choices. 50th Annual Conference of The European Marketing Academy. [Open]
  14. Hut M, Manika D, Go Jefferies J, Papagiannidis S (2021). Understanding the Concept of Time for Food Wellbeing. 25th International Conference on Corporate and Marketing Communications. pp. 267-270. [Open]
  15. Hut SM, Manika D, Go Jefferies J, Papagiannidis S (2021). The hedonic or eudaimonic way: Understanding the impact of subjective time an wellbeing motives on healthy food choice. 5th International Conference of Marketing, Strategy & Policy 2021. [Open]
  16. Maalouf N, Bahemia H, Papagiannidis S (2021). The Breadth of Open Innovation Activities: Antecedents and Outcomes, a Dynamic Capability Perspective. 18th Open & User Innovation Conference. [Open]
  17. Marikyan D, Llanos J, Barati M, Aujla G, Li Y, Adu-Duodu K, Tahir S, Rana O, Papagiannidis S, Ranjan R, Carr M (2021). Privacy & Cloud Services: Are We There Yet?. 2021 IEEE International Conference on Service-Oriented System Engineering (SOSE). pp. 11-19. [Open]
  18. Marikyan D, Papagiannidis S, Alamanos E (2021). The Use of Smart Home Technologies: Cognitive Dissonance Perspective. British Academy of Management Conference. [Open]
  19. Marikyan D, Papagiannidis S, Rana OF, Ranjan R (2021). Blockchain in a Business Model: Exploring Benefits and Risks. 20th IFIP Conference e-Business, e-Services, and e-Society I3E2021. [Open]
  20. Marikyan D, Papagiannidis S, Ranjan R, Rana O (2021). An Application of Voice-based Digital Assistants in the Work Context. 5th International Conference of Marketing, Strategy & Policy 2021. pp. 14-14. [Open]
  21. Marikyan D, Papagiannidis S, Ranjan R, Rana O (2021). General Data Protection Regulation: An Individual?s Perspective. 14th IEEE/ACM International Conference on Utility and Cloud Computing, 1st Blockchain for Smart Cyber-Physical Systems. (8), pp. 1-6. [Open]
  22. Marikyan D, Papagiannidis S, Ranjan R, Rana O (2021). Working in a Smart Home-office: Exploring the Impacts on Productivity and Wellbeing. 17th International Conference on Web Information Systems and Technologies (WEBIST). [Open]
  23. Shahwan R, Bahemia H (2021). The Design and Implementation of Novel Business Models in the Manufacturing and Services Firms. 81st Annual Meeting of the Academy of Management (US). [Open]
  24. Tueanrat Y, Alamanos E, Papagiannidis S (2021). Impact of customer co-creation behaviour, customer response and customer experiential values on customer journey satisfaction.. British Academy of Management Conference. [Open]

  25. 2020

  26. Coulson E, Coleman S, Papagiannidis S, Yannopoulou N (2020). A/B Testing of factors influencing the Impact of B2B Social Media Posts in an SME. 20th International Conference on Electronic Business (ICEB2020). [Open]
  27. Coulson E, Coleman S, Papagiannidis S, Yannopoulou N (2020). Design of Experiments for Business Improvement in SME Marketing Strategies.. European Network of Business and Industrial Statistics (ENBIS-20). [Open]
  28. Davlembayeva D, Papagiannidis S, Alamanos E (2020). Reciprocity in the Sharing Economy. EMAC Regional Conference. [Open]
  29. Marikyan D, Papagiannidis S (2020). Systematic Literature Review on Technology Adoption: Meta-Analysis Approach. [Open]
  30. Marikyan D, Papagiannidis S, Alamanos E (2020). When Technology Does Not Meet Expectations: A Cognitive Dissonance Perspective. 25th UK Academy for Information Systems International Conference (UKAIA 2020). [Open]
  31. Ogunbodede E, Papagiannidis S, Alamanos E (2020). Motivations and Benefits of Value Co-destruction: Influence on Consumer Loyalty. [Open]
  32. Ogunbodede O, Papagiannidis S, Alamanos E (2020). Value Co-creation and Co-destruction Behaviour: Relationship with Basic Human Values. European Marketing Association Conference (EMAC) 2020. [Open]
  33. Papagiannidis S, Alamanos E, Dennis C, Bourlakis M (2020). The pandemic consumer journey: A stockpiling perspective. 4th International Conference of Marketing, Strategy & Policy. [Open]
  34. Xanthopoulou D, Foti K, Papagiannidis S (2020). Work- and non-work-related social media use during work breaks: Effects on daily employee well-being and recovery. 14th European Academy of Occupational Health Psychology Conference. [Open]

  35. 2019

  36. Coulson E, Coleman S, Yannopoulou N, Papagiannidis S (2019). Business insight and support from analysis of digital marketing data in an SME. European Network for Business and Industrial Statistics (ENBIS-19). [Open]
  37. Coulson E, Papagiannidis S, Coleman S, Yannopoulou N (2019). An Exploration into the Effects of Digital Co-branding within B2B E-Commerce: An Action Research Case Study within the B2B Marine Engineering Industry. 19th International Conference on Electronic Business (ICEB 2019). [Open]
  38. Davlembayeva D, Papagiannidis S, Alamanos E (2019). Reciprocity in the Sharing Economy. 19th International Conference on Electronic Business (ICEB 2019). [Open]
  39. Davlembayeva E, Papagiannidis S, Alamanos E (2019). Reciprocity and Social Exchange in the Sharing Economy. 18th IFIP Conference on e-Business, e-Services and e-Society (I3E 2019). [Open]
  40. Dennis C, Alamanos E, Brakus C, Papagiannidis S, Bourlakis M (2019). Customer Happiness in the Retail Customer Journey: An Abstract. Academy of Marketing Science World Marketing Congress: Enlightened Marketing in Challenging Times. [Open]
  41. Foti K, Xanthopoulou D, Papagiannidis S (2019). Social media and their role for recovering from work demands: A cross-sectional study. British Academy of Management Conference (BAM2019). [Open]
  42. Foti K, Xanthopoulou D, Papagiannidis S, Kafetsios K (2019). How did you feel while tweeting? Tweet-related emotion on recovery from work.. 18th IFIP Conference on e-Business, e-Services and e-Society. [Open]
  43. Lu Y, Papagiannidis S, Alamanos E (2019). The Spill-Over Effect of the Emotional Reaction to the use of Internet on the Intention to Use Internet of Things (IoT) Services. Academy of Marketing Science Annual Conference 2019. [Open]
  44. Marikyan D, Papagiannidis S, Alamanos E (2019). Dissatisfaction with Smart Home Technologies. 19th International Conference on Electronic Business (ICEB 2019). [Open]
  45. Marikyan D, Papagiannidis S, Alamanos E (2019). Do Smart Homes Deliver The Promised Benefits?. British Academy of Management Conference (BAM2019). [Open]
  46. Marikyan D, Papagiannidis S, Alamanos E (2019). Smart Home Sweet Smart Home: An Examination of Smart Home Acceptance. 18th IFIP Conference on on e-Business, e-Services and e-Society (I3E 2019). [Open]
  47. Marikyan D, Papagiannidis S, Alamanos E (2019). The Effect of Behavioural Beliefs on Smart Home Technology Adoption. 24th UK Academy for Information Systems International Conference. [Open]
  48. Nayernia H, Bahemia H, Papagiannidis S (2019). Implementing industry 4.0: Exploring the literature in a systematic way using text mining. Proceedings of the International Conference on Electronic Business (ICEB). Vol. 2019, pp. 242-252. [Open]
  49. Ogunbodede O, Papagiannidis S, Alamanos E (2019). Value Co-creation and Co-destruction: The Influence of Human Basic Values and Personality Traits on Consumer Choices.. British Academy of Management Conference 2019. [Open]
  50. Ogunbodede OE, Papagiannidis S, Alamanos E (2019). Value Co-creation and Co-destruction Behavior in Virtual Communities ? Influence of Personality Traits. 19th International Conference on Electronic Business (ICEB 2019). [Open]
  51. Olatunji IE, See-To EWK, Papagiannidis S (2019). Longitudinal analysis of economic clusters: A novel methodology and application of UK regions. Proceedings of the International Conference on Electronic Business (ICEB). Vol. 2019, pp. 570-572. [Open]
  52. Palamida E, Whitehurst F, Xanthopoulou D, Papagiannidis S (2019). Senior Entrepreneurship through the lenses of a Pre and Post Retirement Dichotomy: The role of Need satisfaction and Work engagement on Entrepreneurial Intentionality. ISBE 2019. [Open]
  53. Rüb J, Bahemia H (2019). A Review of the Literature on Smart Factory Implementation. IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC), Valbonne Sophia-Antipolis, France. [Open]
  54. Trocin C (2019). Making a healthcare platform work: A case of an Italian health information exchange platform. 10th International Research Meeting in Business and Management (IRMBAM 2019). [Open]
  55. Tueanrat Y, Alamanos E, Papagiannidis S (2019). Customer Journeys: A Systematic Analysis. British Academy of Management Conference (BAM2019). [Open]
  56. Utami HN, Alamanos E, Kuznesof S (2019). Going digital: SMEs Based Food E-commerce Engaging Customer through Customer Needs-Driven. Proceedings of the International Conference on Electronic Business (ICEB). Vol. 2019, pp. 526-529. [Open]

  57. 2018

  58. Bahemia H, Squire B, Roerich J, Cousins P (2018). An examination of the interplay between trust and contracts in open innovation projects. World Open Innovation Conference December 2018. [Open]
  59. Davlembayeva D, Papagiannidis S, Alamanos E (2018). Defining and analysing the dimensions of the sharing economy.. British Academy of Management 2018 Conference. [Open]
  60. Francioni B, Curina I, Dennis C, Papagiannidis S, Alamanos E, Bourlakis M (2018). The brand identity role and attitude toward donations: an American-Italian comparison in the higher education context. 44th European International Business Academy Conference. [Open]
  61. Lu A, Papagiannidis S, Alamanos E (2018). Psychological determinants and consequences of Internet usage: An extension of the Technology Acceptance Model. 14th International Conference on Web Information Systems and Technologies. [Open]
  62. Maalouf NE, Bahemia H, Papagiannidis S (2018). The firm level antecedents of open innovation: A dynamic capability perspective. British Academy of Management 2018 Conference. [Open]
  63. Manika D, Papagiannidis S, Bourlakis M (2018). Environmental Sustainability and Public Policy Compliance: A Study of the UK?s Single-use Bag Charge Policy. 2018 American Marketing Association Summer Academic Conference. [Open]
  64. Marikyan D, Papagiannidis S, Alamanos E (2018). Smart Homes Acceptance: An empirical study. British Academy of Management 2018 Conference. [Open]
  65. Ogunbodede O, Papagiannidis S, Alamanos E (2018). Value Co-destruction: A Resource and Practices Perspective.. Global Conference on Creating Value. [Open]
  66. Palamida E, Xanthopoulou D, De Massis A, Shukla S, Papagiannidis S, Menon U, Bharti P (2018). Intra-family Successors in India: The cognitive process that depicts how education and family opens the road to the formation of family business involvement intentions. ISBE 2018. [Open]
  67. Trocin C, Arkhipova D, Lee G, Vaia G, Saccavini C (2018). The effect of network centrality of medical specialists on their performance: Evidence from an Italian health information exchange. International Conference on Information Systems 2018, ICIS 2018. [Open]

  68. 2017

  69. Osorio C, Wilson R, Papagiannidis S (2017). Social Networking Sites Withdrawal. International Conference on Social Informatics (SocInfo 2017). Vol. 10539 LNCS, pp. 391-408. [Open]
  70. Rub J, Bahemia H, Schleyer K (2017). An examination of barriers to business model innovation. International Conference on Engineering, Technology and Innovation, Portugal. [Open]
  71. Yang Y, Papagiannidis S, See-To E, Assimakopoulos D (2017). Towards A Big Data Approach For Identifying Economic Clusters. British Academy of Management 2017 Conference. [Open]

  72. 2016

  73. Alarefi M, Bahemia H, Ciesielska M (2016). The antecedents and outcomes of inbound open innovation in manufacturing firms in the UK. 3rd Annual World Open Innovation Conference (WOIC 2016). [Open]
  74. Dennis C, Papagiannidis S, Alamanos E, Bourlakis M (2016). The role of brand attachment and its antecedents in brand equity in higher education. Academy of Marketing Science Annual Conference. [Open]
  75. Dennis C, Papagiannidis S, Alamanos E, Bourlakis M (2016). The role of brand attachment strength in higher education. 23rd International Conference on Recent Advances in Retailing and Services Science, EIRASS. [Open]
  76. Dermentzi E, Papagiannidis S (2016). Academics? Intention to Adopt Online Technologies for Public Engagement.. Engage HEI 2016 Conference. [Open]
  77. Dermentzi E, Papagiannidis S, Osorio C, Yannopoulou N (2016). Academics' Intention to Adopt SNS for Engagement within Academia. 12th International Conference on Web Information Systems and Technologies. pp. 219-228. [Open]
  78. Lu Y, Papagiannidis S, Alamanos E (2016). A Study of the Internet of Things from the Users? Perspective. British Academy of Management 2016. [Open]

  79. 2015

  80. Alamanos E, Dennis C, Papagiannidis S, Bourlakis M (2015). Value Co-Creation through multiple shopping channels: The interconnections with social exclusion and wellbeing. AMA/ACRA Triennial Conference. [Open]
  81. Alamanos E, Dennis C, Papagiannidis S, Bourlakis M (2015). Value Co-Creation, Shopping Channels, Social Exclusion and Wellbeing. 22nd International Conference on Recent Advances in Retailing and Services Science. [Open]
  82. Palamida E, Papagiannidis S, Xanthopoulou D (2015). Linking Capital to Investment Intentions: Applying the Theory of Planned Behaviour in Different Cultural Backgrounds. Eleventh Biennial Conference on Entrepreneurship EDII. [Open]
  83. Palamida E, Papagiannidis S, Xanthopoulou D, Trainer G (2015). Autonomous motivation and autonomy support among students: Applying the Trans-contextual model in an entrepreneurial educational setting. 35th Annual Babson College Entrepreneurship Research Conference (BCERC). [Open]
  84. Richter C, Papagiannidis S, Kraus S, Durst S (2015). Exploring Smart City Innovation: The case of 12 German entrepreneurs. British Academy of Management 2015 Conference. [Open]

  85. 2014

  86. Alamanos E, Charles D, Papagiannidis S, Bourlakis M (2014). Social Exclusion, Shopping and Well Being: A three - shopping channel approach. 2014 Shopper Marketing & Pricing Conference. [Open]
  87. Bahemia H (2014). Implementation of an open innovation strategy for a radical innovation project at Jaguar. 74th Annual Meeting of the Academy of Management AOM. [Open]
  88. Dennis C, Alamanos E, Papagiannidis S, Bourlakis M (2014). Investigating the effect of retail operations on consumer's social inclusion and wellbeing. British Academy of Management 2014 Conference. [Open]
  89. Dermentzi E, Osorio C, Papagiannidis S, Yannopoulou N (2014). Exploring academics? intention to adopt Social Networking Sites for engagement and impact. British Academy of Management 2014 Conference. [Open]
  90. Dermentzi E, Papagiannidis S (2014). Use of ICT for Research Dissemination and Stakeholder Engagement. 19th UKAIS Conference on Information Systems. [Open]
  91. Osorio C, Papagiannidis S (2014). Main factors for joining new social networking sites. First International Conference on HCI in Business (HCIB 2014). Vol. 8527, pp. 221-232. [Open]
  92. Osorio C, Papagiannidis S (2014). Main factors for joining new social networking sites. Human-Computer Interaction 16th International Conference 2014. [Open]
  93. Palamida E, Papagiannidis S, Xanthopoulou D, Trainer G (2014). From University entrepreneurial education to venture creation intentions: The role of autonomous motivation and autonomy support. European Academy of Management (EURAM) 2014 Conference. [Open]
  94. Papagiannidis S, Gebka B, Gertner D, Stahl F (2014). Longitudinally studying the diffusion of web technologies. Second Pan IIM ? World Management Conference. [Open]

  95. 2013

  96. Alshamaileh Y, Papagiannidis S, Stamati T (2013). Cloud computing adoption in Greece. 18th UKAIS Conference on Information Systems. [Open]
  97. Bahemia H, Squire B, Cousins P (2013). Open innovation in new product development projects: a contingency approach. 73rd Annual Meeting of the Academy of Management. [Open]
  98. Manika D, Papagiannidis S, Bourlakis M (2013). The effects of a CEO's YouTube apology for service failure on customer's behavioural intentions.. British Academy of Management Conference. [Open]
  99. Palamida E, Papagiannidis S, Xanthopoulou D (2013). Analysing individuals? investment intentions: An application of the extended Theory of Planned Behaviour model in the Greek context. European Academy of Management Conference (EURAM). [Open]
  100. Papagiannidis S, Manika D (2013). Social media and political participation in Greece during the financial crisis. 42nd European Marketing Academy Conference (EMAC). [Open]
  101. Roelofse E, Pereira JC, Yannopoulou N, Papagiannidis S (2013). Clan Marketing: Tribal marketing and the implications for retaining and recruiting members for a social enterprise . 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing. [Open]
  102. Xanthopoulou D, Lemonaki R, Stamati T, Papagiannidis S (2013). The Crossover of Task Performance and Work Engagement: A Study among Leaders and their Subordinates. 16th Congress of the European Association of Work and Organizational Psychology. [Open]

  103. 2012

  104. Alshamaileh Y, Papagiannidis S, Li F (2012). Cloud Computing Adoption: An exploratory Study. 8th International Conference on Web Infromation Systems and Technologies (WEBIST). [Open]
  105. Palamida E, Papagianindis S, Xantopoulou D, Stamati T (2012). Predicting entrepreneurial team formation intentionality: Applying the Theory of Planned Behaviour. Annual Conference of the EuroMed Academy of Business. [Open]
  106. Palamida E, Papagiannidis S, Xanthopoulou D (2012). Studying entrepreneurial team formation from an individual perspective: The role of human, social, financial capital and motives.. 14th International Behavioral Ecology Congress (ISBE). [Open]
  107. Palamida E, Papagiannidis S, Xanthopoulou D, Stamati T (2012). Revisiting the skills brokerage business model: An application to the Greek Financial Crisis. British Academy of Management Annual Conference. [Open]
  108. Papagiannidis S, Stamati T, Behr H (2012). Social Media and Politics: Engaging and Influencing voters. British Academy of Management Annual Conference. [Open]

  109. 2011

  110. Bahemia H, Squire B (2011). Managing open innovation at a project level: a dynamic managerial capability perspective . Druid Conference, Copenhagen. [Open]
  111. Papagiannidis S; Osorio C (2011). Towards understanding micro-social networks. British Academy of Management. [Open]
  112. Papagiannidis S; Palamida E; Xanthopoulou D (2011). Brokering skills for well-being. British Academy of Management. [Open]
  113. Xanthopoulou D, Papagiannidis S (2011). Play Online, Work Better? Spillover of Active Learning and Transformational Leadership. European Association of Work and Organizational Psychology. [Open]

  114. 2010

  115. Bahemia H, Squire B (2010). A contingent view of open innovation in new product development projects. . Druid Summer Conference London. [Open]
  116. King A, Stahl F, Papagiannidis S (2010). Using the Internet Archive for measuring web site change: A methodology. Annual London Business Research Conference. [Open]
  117. Papagiannidis S, Coursaris C, Bourlakis M (2010). Do web sites affect voting decisions? Exploring the findings from two general elections in Greece. British Academy of Management 2010 Conference. [Open]

  118. 2009

  119. Bahemia H, Squire B (2009). Towards a contingent approach to open innovation: an examination of the appropriate degree of openness to supply chain partners. International Product Development Management Conference (IPDM), Twente, Netherlands. [Open]
  120. Kraus S, Papagiannidis S, Fink M (2009). Publikationspräferenzen und -leistungen deutschsprachiger Entrepreneurship-Forscher - Eine vorläufige Analyse anhand des VHB Jourqual 2008-Rankings (Publication Preferences and Performance of German-speaking Entrepreneurship Researchers - A Preliminary Analysis on the Basis of the VHB Jourqual 2008 Ranking). 13th Annual Interdisciplinary Entrepreneurship Conference. [Open]
  121. Papagiannidis S, Appleby S (2009). An evaluation of online video services. British Academy of Management 2009 Conference. [Open]
  122. Papagiannidis S, Bourlakis MA (2009). Experiencing metaverse retailing: A glimpse of the future?. IABE-2009 Greece Summer Conference. [Open]

  123. 2008

  124. Bahemia H, Squire B (2008). An Examination of How Knowledge Management Can Improve New Product Success rate in the Supply Chain of the Spanish Ceramic Tile Industry. World Congress on Ceramic Tiles (Cevisama). [Open]
  125. Bourlakis MA, Papagiannidis S (2008). Examining the intertwined spatial relationships in food retailing: The case of Second Life. 2nd International European Forum on System Dynamics. [Open]
  126. Li F, Papagiannidis S, Bourlakis M (2008). Living in ?Multiple Spaces?: MMORPGS and their Business Implications. Academy of Management Conference. [Open]
  127. Papagiannidis S, Coursaris C (2008). An examination of candidate Web sites as a political campaigning tool in the 2007 Greek national elections. British Academy of Management 2008 Conference. [Open]

  128. 2007

  129. Papagiannidis S, Bourlakis MA (2007). The Consumer Ethics of the Virtual Environment: An Aetiology. IRMA International Conference. pp. 156-158. [Open]
  130. Papagiannidis S, Bourlakis MA, Li F (2007). From E-retailing to Meta-retailing: Evolution or Revolution?. British Academy of Management Conference. [Open]
  131. Papagiannidis S, Bourlakis MA, Vafopoulos M (2007). Banking in Second Life: Marketing Opportunities and Repercussions. Paper presented at the 1st Biannual International Conference: Strategic Developments in Services Marketing. [Open]

  132. 2006

  133. Berry J, Papagiannidis S (2006). Technology: promise or threat? The digitisation of the music industry supply chain. Logistics Research Network. [Open]

  134. 2005

  135. Papagiannidis S, Bex A (2005). Entrepreneurial E-Business Development: Mercenary Risk Theory. 5th WSEAS International Conference on Distant Learning and Web Engineering. [Open]
  136. Petchey T, Papagiannidis S (2005). The impact of the Internet on small independent record labels: an exploratory study. 5th WSEAS International Conference on Distant Learning and Web Engineering. [Open]

  137. 2004

  138. Papagiannidis S, Berry J, Li F (2004). Possible impact and implications of Internet Protocol 6 on Television Broadcasts. 27th ISBA Conference. [Open]