Upon completion of her BSc in International Business Management, Erin specifically focused on gaining marketing and data analysis experience working with firms including Diageo (Global Supply of Bailey’s) among a number of smaller start-up firms which included gyms and spas. Erin is currently reading for a Phd in marketing.
Erin Coulson works on a KTP with Newcastle University and Royston Limited. She is helping to develop an enhanced e-marketing ability for Royston through the use of data analytics, the incorporation of co-branding and co-creation campaigns in order to ultimately develop an optimal digital strategy and embed this within the company.
Erin has a number of interests particularly within international business, marketing, market culture, social media marketing and data analytics. Her dissertation focused on the possible discrimination between different religions/cultures within the workplaces of Northern Ireland and the institutional theory in relation to this.