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Davit  Marikyan

Davit Marikyan

Research Assistant



His academic background is in Marketing and Business Management. Davit holds a Master's degree in Marketing and Strategy from Warwick Business School (The University of Warwick, UK), a Bachelor's degree in Business Management and Marketing from the University of Westminster (UK), A-Level Qualification and General Certificate of Secondary Education from Bellerbys College (UK).

Davit's research interest revolves around service marketing, innovation technology and consumer interaction, customer journey and consumer satisfaction. His research project focuses on the implementation of innovative technologies with orientation on private users segment. Specifically, he aims to examine the adoption of smart technology with a strong emphasis on behavioural and psychological aspects of the customer journey experience. Through his research, he plans to understand and model consumers' engagement with smart technology, cognitive processes predicting consumption satisfaction and loyalty. Apart from technology implementation, he is also interested in the impact of technology on perceived sustainability and psychological well-being.

Supervisors: Prof Savvas Papagiannidis , Dr Eleftherios Alamanos

Research interests

  • service marketing
  • e-marketing
  • information communication technologies
  • innovation
  • technology acceptance/adoption
  • customer journey
  • customer satisfaction
  • consumer behaviour & decision making
  • emotions
  • wellbeing

Research Tag Cloud


  • British Academy of Management
  • American Marketing Association (AMA)
  • OR Society
  • Marketing Research Society
  • Higher education



  1. Papagiannidis S, Marikyan D (2019). Smart Offices: A productivity and well-being perspective. International Journal of Information Management. [Open]

  2. 2018

  3. Marikyan D, Papagiannidis S, Alamanos E (2018). A Systematic Review of the Smart Home Literature: A user perspective. Technological Forecasting and Social Change. Vol. 138, pp. 139-154. [Open]

Conference Presentations


  1. Marikyan D, Papagiannidis S, Alamanos E (2019). Do Smart Homes Deliver The Promised Benefits?. British Academy of Management 2019.
  2. Marikyan D, Papagiannidis S, Alamanos E (2019). Smart Home Sweet Smart Home: An Examination of Smart Home Acceptance. 18th IFIP Conference on on e-Business, e-Services and e-Society.
  3. Marikyan D, Papagiannidis S, Alamanos E (2019). The Effect of Behavioural Beliefs on Smart Home Technology Adoption. 24th UK Academy for Information Systems International Conference.

  4. 2018

  5. Marikyan D, Papagiannidis S, Alamanos E (2018). Smart Homes Acceptance: An empirical study. British Academy of Management 2018 Conference.