Davit Marikyan holds a Ph.D. in Management from Newcastle University Business School (UK). He attained a Master's degree in Marketing and Strategy from the University of Warwick, Warwick Business School (UK), and a Bachelor's degree in Business Management and Marketing from Westminster University (UK). Research interests embrace the impact of e-business technologies on organisations and individuals. More specifically, his research revolves around user behaviour in the context of innovative technology utilisation. In his research, Davit explores the psychological and cognitive underpinnings of technology acceptance and adoption in public and private settings. Currently, Davit is working on projects that aim to investigate individuals’ consumption through the lenses of nostalgic experiences. The research works that Davit has undertaken have appeared in several academic journals and have been presented at international conferences.

Research Interests

• User behaviour / Computer-human interaction / Consumer behaviour
• Information Systems Management
• Adoption, Acceptance and Diffusion of Technologies
• E-Marketing / E-retailing
• Marketing innovation
• Artificial Intelligence / IoT & Smart Technologies / Metaverse