Davit Marikyan

About

His academic background is in Marketing and Business Management. Davit holds a Master's degree in Marketing and Strategy from Warwick Business School (The University of Warwick, UK), a Bachelor's degree in Business Management and Marketing from the University of Westminster (UK), A-Level Qualification and General Certificate of Secondary Education from Bellerbys College (UK).

Davit's research interest revolves around service marketing, innovation technology and consumer interaction, customer journey and consumer satisfaction. His research project focuses on the implementation of innovative technologies with orientation on private users segment. Specifically, he aims to examine the adoption of smart technology with a strong emphasis on behavioural and psychological aspects of the customer journey experience. Through his research, he plans to understand and model consumers' engagement with smart technology, cognitive processes predicting consumption satisfaction and loyalty. Apart from technology implementation, he is also interested in the impact of technology on perceived sustainability and psychological well-being.

Supervisors: Prof Savvas Papagiannidis , Dr Eleftherios Alamanos

Research interests

• service marketing
• e-marketing
• information communication technologies
• innovation
• technology acceptance/adoption
• customer journey
• customer satisfaction
• consumer behaviour & decision making
• emotions
• wellbeing

Research Tag Cloud

Memberships

• British Academy of Management
• American Marketing Association (AMA)
• UKAIS
• OR Society
• Marketing Research Society
• Higher education
• INFORMS