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Dr Davit Marikyan

Senior Lecturer in Information Systems Management


Dr Davit Marikyan

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Davit Marikyan holds a Ph.D. in Management from Newcastle University Business School (UK). He attained a Master's degree in Marketing and Strategy from the University of Warwick, Warwick Business School (UK), and a Bachelor's degree in Business Management and Marketing from Westminster University (UK). Research interests embrace the impact of e-business technologies on organisations and individuals. More specifically, his research revolves around user behaviour in the context of innovative technology utilisation. In his research, Davit explores the psychological and cognitive underpinnings of technology acceptance and adoption in public and private settings. Currently, Davit is working on projects that aim to investigate individuals’ consumption through the lenses of nostalgic experiences. The research works that Davit has undertaken have appeared in several academic journals and have been presented at international conferences.

Research Interests

  • User behaviour / Computer-human interaction / Consumer behaviour
  • Information Systems Management
  • Adoption, Acceptance and Diffusion of Technologies
  • E-Marketing / E-retailing
  • Marketing innovation
  • Artificial Intelligence / IoT & Smart Technologies / Metaverse


Publications

Many of the publications below are available on Newcastle University's Eprint Service.

    2025

  1. Bekos GS, Chari S, Marikyan D, Papagiannidis S (2025). Metaverse adoption for competitive edge: The role of implementation capability & willingness to change. Decision Support Systems. Vol. 189 [Open] Ebusiness Emarketing Ecommerce Research

    2. 2024

  2. Marikyan D, Papagiannidis S (2024). Exercising the "Right to Repair": A Customer?s Perspective. Journal of Business Ethics. Vol. 193, pp. 35-61. [Open] Ebusiness Emarketing Ecommerce Research
  3. Marikyan D, Papagiannidis S, Rana OF, Ranjan R (2024). General data protection regulation: a study on attitude and emotional empowerment. Behaviour and Information Technology. Vol. 43(14), pp. 3561-3577. [Open] Ebusiness Emarketing Ecommerce Research
  4. Pantano E, Marikyan D, Papagiannidis S (2024). The dark side of artificial intelligence for industrial marketing management: Threats and risks of AI adoption. Industrial Marketing Management. Vol. 116, pp. A1-A3. [Open] Ebusiness Emarketing Ecommerce Research
  5. Bonetti F, Silva E, Pantano E, Marikyan D (2024). Starting a relationship with AI! Exploring consumer's attitude towards digital human stylists. International Journal of Technology Marketing. Vol. 18(4), pp. 371-398. [Open] Ebusiness Emarketing Ecommerce Research
  6. Marikyan D, Papagiannidis S (2024). Technology Acceptance Model: A review. TheoryHub Book. [Open]

    7. 2023

  7. Marikyan D, Papagiannidis S, Rana OF, Ranjan R (2023). Working in a smart home environment: examining the impact on productivity, well-being and future use intention. Internet Research. Vol. 34(2), pp. 447-473. [Open] Ebusiness Emarketing Ecommerce Research
  8. Marikyan D, Papagiannidis S, Stewart G (2023). Technology acceptance research: Meta-analysis. Journal of Information Science. [Open] Ebusiness Emarketing Ecommerce Research
  9. Pantano E, Vannucci V, Marikyan D (2023). Gratifications in change of privacy? The response of four consumers' generational cohorts toward facial recognition technology in retail settings. Journal of Consumer Behaviour. Vol. 22(2), pp. 288-299. [Open] Ebusiness Emarketing Ecommerce Research
  10. Marikyan D, Pantano E, Scarpi D (2023). Should I stay or should I go? Benefits of crowd-checking technology for a face-to-face shopping experience. Spanish Journal of Marketing - ESIC. Vol. 27(1), pp. 20-38. [Open] Ebusiness Emarketing Ecommerce Research
  11. Scarpi D, Pantano E, Marikyan D (2023). Consumers' (ir)responsible shopping during emergencies: drivers and concerns. International Journal of Retail & Distribution Management. Vol. 51(6), pp. 791-806. [Open] Ebusiness Emarketing Ecommerce Research
  12. Marikyan D, Papagiannidis S (2023). Unified Theory of Acceptance and Use of Technology: A review. TheoryHub. [Open]
  13. Marikyan D, Papagiannidis S (2023). Task-Technology Fit: A review. TheoryHub. p. 18. [Open]
  14. Marikyan D, Papagiannidis S (2023). Protection Motivation Theory: A review. TheoryHub. p. 15. [Open]

    15. 2022

  15. Papagiannidis S, Marikyan D (2022). Environmental Sustainability: A technology acceptance perspective. International Journal of Information Management. Vol. 63 [Open] Ebusiness Emarketing Ecommerce Research
  16. Marikyan D, Papagiannidis S, Rana O, Ranjan R, Morgan G (2022). "Alexa, Let?s Talk About my Productivity": The Impact of Digital Assistants on Work Productivity. Journal of Business Research. Vol. 142, pp. 572-584. [Open] Ebusiness Emarketing Ecommerce Research
  17. Marikyan D, Papagiannidis S, Rana O, Ranjan R (2022). Blockchain Adoption: A Study of Cognitive Factors Underpinning Decision Making. Computers in Human Behavior. Vol. 131 [Open] Ebusiness Emarketing Ecommerce Research
  18. Marikyan D, Papagiannidis S, Rana O, Ranjan R (2022). Blockchain: A Business Model Innovation Analysis. Digital Business. Vol. 2(2) [Open] Ebusiness Emarketing Ecommerce Research

    19. 2021

  19. Marikyan D, Papagiannidis S, Alamanos E (2021). "Smart Home Sweet Smart Home" - An Examination of Smart Home Acceptance. International Journal of E-Business Research. Vol. 17(2), pp. 1-23. [Open] Ebusiness Emarketing Ecommerce Research

    20. 2020

  20. Papagiannidis S, Marikyan D (2020). Smart Offices: A productivity and well-being perspective. International Journal of Information Management. Vol. 51 [Open] Ebusiness Emarketing Ecommerce Research
  21. Marikyan D, Papagiannidis S, Alamanos E (2020). Cognitive Dissonance in Technology Adoption: A Study of Smart Home Users. Information Systems Frontiers. [Open] Ebusiness Emarketing Ecommerce Research
  22. Aujla GS, Barati M, Rana O, Dustdar S, Noor A, Llanos JT, Carr M, Marikyan D, Papagiannidis S, Ranjan R (2020). COM-PACE: Compliance-Aware Cloud Application Engineering Using Blockchain. IEEE Internet Computing. Vol. 24(5), pp. 45-53. [Open] Ebusiness Emarketing Ecommerce Research

    23. 2018

  23. Marikyan D, Papagiannidis S, Alamanos E (2018). A Systematic Review of the Smart Home Literature: A user perspective. Technological Forecasting and Social Change. Vol. 138, pp. 139-154. [Open] Ebusiness Emarketing Ecommerce Research

Conference Presentations


    2024

  1. Chari S, Papagiannidis S, Marikyan D, Davlembayeva D (2024). Exploring the antecedents of game-evoked nostalgia. 38th British Academy of Management Conference (BAM2024).

  2. Sodergren J, Marikyan D, Davlembayeva D, Papagiannidis S, Chari S (2024). Marketing Forever. Journal of the Association for Consumer Research Boutique Conference "Time in Consumption".

  3. Pantano E, Marikyan D (2024). Consumers' Attention to Luxury: The Past, the Present, and the Future Research Directions. Welcome to The New Normal: Life After The Chaos - Proceedings of the 2023 AMS Annual Conference. pp. 208-215.


    4. 2023

  4. Marikyan D, Papagiannidis S, Stewart G (2023). A Meta-Analytical Review of Technology Acceptance Research. British Academy of Management 2023 Conference.

  5. Davlembayeva D, Marikyan D, Pantano E, Serravalle F, Babayan D (2023). Creating Demand for AI-Based Subscription of Physical Goods: A Consumer Perspective in the Food Industry. New Sustainable Horizons in Artificial Intelligence and Digital Solutions. Vol. 14316, pp. 54-68.

  6. Davlembayeva D, Marikyan D, Slade E (2023). Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity. Academy of Marketing Science World Marketing Congress 2023. pp. 42-55.


    7. 2022

  7. Marikyan D, Papagiannidis S, Rana O, Ranjan R (2022). Blockchain adoption: Exploring innovation factors. UK Academy of Information Systems Conference (UKAIS).

  8. Marikyan D, Papagiannidis S, Rana O, Ranjan R (2022). UK Academy for Information Systems (UKAIS). UK Academy for Information Systems (UKAIS).

  9. Marikyan D, Papagiannidis S, Rana O, Ranjan R (2022). General Data Protection Regulation: The Determinants of Individuals' Experience and Satisfaction. 21st IFIP Conference e-Business, e-Services, and e-Society.


    10. 2021

  10. Marikyan D, Papagiannidis S, Rana OF, Ranjan R (2021). Blockchain in a Business Model: Exploring Benefits and Risks. 20th IFIP Conference e-Business, e-Services, and e-Society I3E2021.

  11. Marikyan D, Papagiannidis S, Alamanos E (2021). The Use of Smart Home Technologies: Cognitive Dissonance Perspective. British Academy of Management Conference.

  12. Marikyan D, Papagiannidis S, Ranjan R, Rana O (2021). Working in a Smart Home-office: Exploring the Impacts on Productivity and Wellbeing. 17th International Conference on Web Information Systems and Technologies (WEBIST).

  13. Marikyan D, Papagiannidis S, Ranjan R, Rana O (2021). An Application of Voice-based Digital Assistants in the Work Context. 5th International Conference of Marketing, Strategy & Policy 2021. pp. 14-14.

  14. Marikyan D, Llanos J, Barati M, Aujla G, Li Y, Adu-Duodu K, Tahir S, Rana O, Papagiannidis S, Ranjan R, Carr M (2021). Privacy & Cloud Services: Are We There Yet?. 2021 IEEE International Conference on Service-Oriented System Engineering (SOSE). pp. 11-19.

  15. Marikyan D, Papagiannidis S, Ranjan R, Rana O (2021). General Data Protection Regulation: An Individual?s Perspective. 14th IEEE/ACM International Conference on Utility and Cloud Computing, 1st Blockchain for Smart Cyber-Physical Systems. p. Article No.: 8.

  16. Marikyan D, Papagiannidis S, Rana O, Ranjan R (2021). The Role Of Privacy And Security Threats In The Adoption Of A Blockchain. UK Academy for Information Systems (UKAIS).

  17. Marikyan D, Papagiannidis S, Rana O, Ranjan R (2021). Examining the Implications of Smart Homes for Work. Tri-University Annual Conference.

  18. Marikyan D, Papagiannidis S, Rana O, Ranjan R (2021). The Impact of Digital Assistants in the Work Context. EventInternational Conference on Applied Business and Economics 2021 17th Edition.


    19. 2020

  19. Marikyan D, Papagiannidis S, Alamanos E (2020). When Technology Does Not Meet Expectations: A Cognitive Dissonance Perspective. 25th UK Academy for Information Systems International Conference (UKAIA 2020).

  20. Marikyan D, Papagiannidis S (2020). Systematic Literature Review on Technology Adoption: Meta-Analysis Approach.


    21. 2019

  21. Marikyan D, Papagiannidis S, Alamanos E (2019). The Effect of Behavioural Beliefs on Smart Home Technology Adoption. 24th UK Academy for Information Systems International Conference.

  22. Marikyan D, Papagiannidis S, Alamanos E (2019). Do Smart Homes Deliver The Promised Benefits?. British Academy of Management Conference (BAM2019).

  23. Marikyan D, Papagiannidis S, Alamanos E (2019). Smart Home Sweet Smart Home: An Examination of Smart Home Acceptance. 18th IFIP Conference on on e-Business, e-Services and e-Society (I3E 2019).

  24. Marikyan D, Papagiannidis S, Alamanos E (2019). Dissatisfaction with Smart Home Technologies. 19th International Conference on Electronic Business (ICEB 2019).


    25. 2018

  25. Marikyan D, Papagiannidis S, Alamanos E (2018). Smart Homes Acceptance: An empirical study. British Academy of Management 2018 Conference.


Funded Projects

Total Funding: £7,413


2025

  • Impact: HASS Faculty Impact Fund
    Impact Fund
    People: Dr Dinara Davlembayeva (PI) , Dr Davit Marikyan (Co-I) , Prof Savvas Papagiannidis (Co-I)
    Funder: HaSS Faculty
    Duration: 02/2025 - 05/2025
    Budget: £1,900

  • T&L: Digital Innovation in the Curricula
    AI in Business: Unlocking Opportunities and Innovation – A Course for Students and Practitioners
    People: Prof Savvas Papagiannidis (PI) , Dr Dinara Davlembayeva (Co-I) , Dr Davit Marikyan (Co-I) , Dr Liucen Pan (Co-I)
    Funder: Newcastle University Business School
    Duration: 02/2025 - 06/2025
    Budget: £1,600

  • Impact: ESRC IAA
    Tackling Real-World Challenges in Digital Transformation and AI
    People: Dr Dinara Davlembayeva (PI) , Dr Davit Marikyan (Co-I) , Prof Savvas Papagiannidis (Co-I)
    Funder: ESRC
    Duration: 01/2025 - 01/2025
    Budget: £1,650


    • 2024

  • Consultancy: Arrow: Kobmineer
    Business Development
    People: Prof Savvas Papagiannidis (PI) , Dr Davit Marikyan (Co-I)
    Funder: UK Shared Prosperity Fund
    Duration: 09/2024 - 11/2024
    Budget: £2,263


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