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Ola Ogunbodede

Ola Ogunbodede

Research Assistant



Ola holds a Masters degree in Biotechnology, Bioprocessing and Business management from the University of Warwick and a Master's in Business Administration from Cranfield University.

Olabode's research is focused on understanding how value can be co-created or co-destroyed during interactions between firms and their customers.

Supervisors: Prof Savvas Papagiannidis , Dr Eleftherios Alamanos

Research interests

  • Co-creation of value
  • service interactions
  • service dominant logic

Conference Presentations


  1. Ogunbodede O, Papagiannidis S, Alamanos E (2019). Value Co-creation and Co-destruction: The Influence of Human Basic Values and Personality Traits on Consumer Choices.. British Academy of Management 2019.

  2. 2018

  3. Ogunbodede O, Papagiannidis S, Alamanos E (2018). Value Co-destruction: A Resource and Practices Perspective.. Global Conference on Creating Value.