About us
Ola Ogunbodede
Research Assistant
Email:
Ola Ogunbodede
Research Assistant
Email:
About
Ola holds a Masters degree in Biotechnology, Bioprocessing and Business management from the University of Warwick and a Master's in Business Administration from Cranfield University.
Olabode's research is focused on understanding how value can be co-created or co-destroyed during interactions between firms and their customers.
Supervisors: Prof Savvas Papagiannidis , Dr Eleftherios Alamanos
Research interests
- Co-creation of value
- service interactions
- service dominant logic
Conference Presentations
- Ogunbodede E, Papagiannidis S, Alamanos E (2020). Motivations and Benefits of Value Co-destruction: Influence on Consumer Loyalty.
- Ogunbodede O, Papagiannidis S, Alamanos E (2020). Value Co-creation and Co-destruction Behaviour: Relationship with Basic Human Values. European Marketing Association Conference (EMAC) 2020.
- Ogunbodede O, Papagiannidis S, Alamanos E (2019). Value Co-creation and Co-destruction: The Influence of Human Basic Values and Personality Traits on Consumer Choices.. British Academy of Management Conference 2019.
- Ogunbodede OE, Papagiannidis S, Alamanos E (2019). Value Co-creation and Co-destruction Behavior in Virtual Communities ? Influence of Personality Traits. 19th International Conference on Electronic Business (ICEB 2019).
- Ogunbodede O, Papagiannidis S, Alamanos E (2018). Value Co-destruction: A Resource and Practices Perspective.. Global Conference on Creating Value.