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Ola Ogunbodede

Ola Ogunbodede

Research Assistant

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About

Ola holds a Masters degree in Biotechnology, Bioprocessing and Business management from the University of Warwick and a Master's in Business Administration from Cranfield University.

Olabode's research is focused on understanding how value can be co-created or co-destroyed during interactions between firms and their customers.

Supervisors: Prof Savvas Papagiannidis , Dr Eleftherios Alamanos

Research interests

  • Co-creation of value
  • service interactions
  • service dominant logic

Conference Presentations


    2020

  1. Ogunbodede OE, Papagiannidis S, Alamanos E (2020). Value Co-creation and Co-destruction Behavior in Virtual Communities ? Influence of Personality Traits. 19th International Conference on Electronic Business (ICEB 2019).
  2. Ogunbodede E, Papagiannidis S, Alamanos E (2020). Motivations and Benefits of Value Co-destruction: Influence on Consumer Loyalty.
  3. Ogunbodede O, Papagiannidis S, Alamanos E (2020). Value Co-creation and Co-destruction Behaviour: Relationship with Basic Human Values. European Marketing Association Conference (EMAC) 2020.

  4. 2019

  5. Ogunbodede O, Papagiannidis S, Alamanos E (2019). Value Co-creation and Co-destruction: The Influence of Human Basic Values and Personality Traits on Consumer Choices.. British Academy of Management 2019.

  6. 2018

  7. Ogunbodede O, Papagiannidis S, Alamanos E (2018). Value Co-destruction: A Resource and Practices Perspective.. Global Conference on Creating Value.