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Prof Natalia  Yannopoulou

Prof Natalia Yannopoulou

Professor of Marketing

Email:

About

She holds a Ph.D. in Marketing from Warwick Business School, U.K., an MBA from George Washington University, U.S.A. with specialization in Marketing, and a BSc. in Business Administration from Athens University of Economics & Business, Greece.

Natalia's language skills include English (excellent), French (excellent), Spanish (fluent), Chinese (introductory) and Greek (native).

Natalia's research interests are mainly in the areas of consumer behaviour, marketing communications and branding. Her work appears in journals such as Business History, Journal of Business Research, European Journal of Marketing and International Journal of Advertising, and has been presented in conferences such as Advances in Consumer Research (ACR), European Marketing Academy (EMAC) and International Conference on Research in Advertising (ICORIA). She regularly reviews papers for a range of marketing related journals and conferences, and serves on the Editorial Board of International Journal of Services, Economics and Management.

Natalia also has extensive international consulting experience in services marketing and communication roles in companies such as The Webb Partnership in the UK, Deloitte & Touche Consulting in Ecuador, Citibank N.A., Global Consumer Banking in Greece, and Sofitel member of Accor's hotels & resorts in the USA.

School:ncl.ac.uk/business-school/staff/profile/nataliayannopoulou


Research Tag Cloud

Doctoral Supervisions

Erin CoulsonNicole  El MaaloufHamed Nayernia


Publications


    2020

  1. Yannopoulou N, Chandrasapth K, Kelsey D (2020). Conflicts over Authenticity and Overtourism in Destination Branding. Language and Country Branding. [Open]
  2. Yannopoulou N, Chandrasapth K, Kelsey D (2020). Conflicts over Authenticity and Overtourism in Destination Branding. Language and Country Branding. [Open]
  3. Yannopoulou N, Chandrasapth K, Kelsey D (2020). Conflicts over Authenticity and Overtourism in Destination Branding. Language and Country Branding. [Open]

  4. 2019

  5. Yannopoulou N, Liu M, Bian X, Pereira Heath T (2019). Exploring Social Change through Social Media: the case of the Facebook group Indignant Citizens. International Journal of Consumer Studies. Vol. 43(4), pp. 348-357. [Open]
  6. Yannopoulou N, Liu M, Bian X, Pereira Heath T (2019). Exploring Social Change through Social Media: the case of the Facebook group Indignant Citizens. International Journal of Consumer Studies. Vol. 43(4), pp. 348-357. [Open]
  7. Yannopoulou N, Liu M, Bian X, Pereira Heath T (2019). Exploring Social Change through Social Media: the case of the Facebook group Indignant Citizens. International Journal of Consumer Studies. Vol. 43(4), pp. 348-357. [Open]

  8. 2017

  9. Huo F, Li B, Chong A, Yannopoulou N, Liu MJ (2017). Understanding and predicting what influence online product sales? A neural network approach. Production Planning & Control. Vol. 28(11-12), pp. 964-975. [Open]
  10. Huo F, Li B, Chong A, Yannopoulou N, Liu MJ (2017). Understanding and predicting what influence online product sales? A neural network approach. Production Planning & Control. Vol. 28(11-12), pp. 964-975. [Open]
  11. Huo F, Li B, Chong A, Yannopoulou N, Liu MJ (2017). Understanding and predicting what influence online product sales? A neural network approach. Production Planning & Control. Vol. 28(11-12), pp. 964-975. [Open]

  12. 2016

  13. Bian X, Wang K, Smith A, Yannopoulou N (2016). New Insights into Unethical Counterfeit Consumption. Journal of Business Research. Vol. 69(10), pp. 4249-4258. [Open]
  14. Dermentzi E, Papagiannidis S, Osorio Toro C, Yannopoulou N (2016). Academic engagement: Differences between intention to adopt Social Networking Sites and other online technologies. Computers in Human Behavior. Vol. 61, pp. 321-332. [Open]
  15. Bian X, Wang K, Smith A, Yannopoulou N (2016). New Insights into Unethical Counterfeit Consumption. Journal of Business Research. Vol. 69(10), pp. 4249-4258. [Open]
  16. Dermentzi E, Papagiannidis S, Osorio Toro C, Yannopoulou N (2016). Academic engagement: Differences between intention to adopt Social Networking Sites and other online technologies. Computers in Human Behavior. Vol. 61, pp. 321-332. [Open]
  17. Bian X, Wang K, Smith A, Yannopoulou N (2016). New Insights into Unethical Counterfeit Consumption. Journal of Business Research. Vol. 69(10), pp. 4249-4258. [Open]
  18. Dermentzi E, Papagiannidis S, Osorio Toro C, Yannopoulou N (2016). Academic engagement: Differences between intention to adopt Social Networking Sites and other online technologies. Computers in Human Behavior. Vol. 61, pp. 321-332. [Open]

  19. 2015

  20. Liu MJ, Yannopoulou N, Bian XM, Elliott R (2015). Authenticity Perceptions in the Chinese Marketplace. Journal of Business Research. Vol. 68(1), pp. 27-33. [Open]
  21. Liu M, Huang J, Chong A, Guan Z, Yannopoulou N (2015). Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai. Business History. Vol. 57(6), pp. 773-799. [Open]
  22. Liu MJ, Yannopoulou N, Bian XM, Elliott R (2015). Authenticity Perceptions in the Chinese Marketplace. Journal of Business Research. Vol. 68(1), pp. 27-33. [Open]
  23. Liu M, Huang J, Chong A, Guan Z, Yannopoulou N (2015). Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai. Business History. Vol. 57(6), pp. 773-799. [Open]
  24. Liu MJ, Yannopoulou N, Bian XM, Elliott R (2015). Authenticity Perceptions in the Chinese Marketplace. Journal of Business Research. Vol. 68(1), pp. 27-33. [Open]
  25. Liu M, Huang J, Chong A, Guan Z, Yannopoulou N (2015). Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai. Business History. Vol. 57(6), pp. 773-799. [Open]

  26. 2013

  27. Yannopoulou N, Moufahim M, Bian X (2013). User-Generated Brands and Social Media: Couchsurfing and AirBnb. Contemporary Management Research. Vol. 9(1), pp. 85-90. [Open]
  28. Yannopoulou N, Moufahim M, Bian X (2013). User-Generated Brands and Social Media: Couchsurfing and AirBnb. Contemporary Management Research. Vol. 9(1), pp. 85-90. [Open]
  29. Yannopoulou N, Moufahim M, Bian X (2013). User-Generated Brands and Social Media: Couchsurfing and AirBnb. Contemporary Management Research. Vol. 9(1), pp. 85-90. [Open]

  30. 2012

  31. Bian X, Yannopoulou N, Wang KY, Liu S (2012). Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research. Vol. 40, pp. 1132-1132. [Open]
  32. Bian X, Yannopoulou N, Wang KY, Liu S (2012). Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research. Vol. 40, pp. 1132-1132. [Open]
  33. Bian X, Yannopoulou N, Wang KY, Liu S (2012). Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research. Vol. 40, pp. 1132-1132. [Open]

  34. 2011

  35. Yannopoulou N, Koronis E, Elliott R (2011). Media amplification of a brand crisis and its affect on brand trust. Journal of Marketing Management. Vol. 27(5-6), pp. 530-546. [Open]
  36. Srivoravilai N, Melewar TC, Liu M, Yannopoulou N (2011). Value Marketing through Corporate Reputation: An empirical investigation of Thai hospitals. Journal of Marketing Management. Vol. 27(3-4), pp. 243-268. [Open]
  37. Yannopoulou N, Koronis E, Elliott R (2011). Media amplification of a brand crisis and its affect on brand trust. Journal of Marketing Management. Vol. 27(5-6), pp. 530-546. [Open]
  38. Srivoravilai N, Melewar TC, Liu M, Yannopoulou N (2011). Value Marketing through Corporate Reputation: An empirical investigation of Thai hospitals. Journal of Marketing Management. Vol. 27(3-4), pp. 243-268. [Open]
  39. Yannopoulou N, Koronis E, Elliott R (2011). Media amplification of a brand crisis and its affect on brand trust. Journal of Marketing Management. Vol. 27(5-6), pp. 530-546. [Open]
  40. Srivoravilai N, Melewar TC, Liu M, Yannopoulou N (2011). Value Marketing through Corporate Reputation: An empirical investigation of Thai hospitals. Journal of Marketing Management. Vol. 27(3-4), pp. 243-268. [Open]

  41. 2009

  42. Yannopoulou N, Elliott R (2009). The role of 'interpretive communities' in the interpretation of 'open text' advertisements. Advances in Consumer Research. Vol. 36, pp. 860-862. [Open]
  43. Yannopoulou N, Elliott R (2009). The role of 'interpretive communities' in the interpretation of 'open text' advertisements. Advances in Consumer Research. Vol. 36, pp. 860-862. [Open]
  44. Yannopoulou N, Elliott R (2009). The role of 'interpretive communities' in the interpretation of 'open text' advertisements. Advances in Consumer Research. Vol. 36, pp. 860-862. [Open]

  45. 2008

  46. Yannopoulou N, Elliott R (2008). Open versus Closed Advertising Texts & Interpretive Communities. International Journal of Advertising. Vol. 27(1), pp. 9-36. [Open]
  47. Yannopoulou N, Elliott R (2008). Open versus Closed Advertising Texts & Interpretive Communities. International Journal of Advertising. Vol. 27(1), pp. 9-36. [Open]
  48. Yannopoulou N, Elliott R (2008). Open versus Closed Advertising Texts & Interpretive Communities. International Journal of Advertising. Vol. 27(1), pp. 9-36. [Open]

  49. 2007

  50. Elliott R, Yannopoulou N (2007). The Nature of Trust in Brands : A Psychosocial Model. European Journal of Marketing. Vol. 41(9/10), pp. 988-998. [Open]
  51. Elliott R, Yannopoulou N (2007). The Nature of Trust in Brands : A Psychosocial Model. European Journal of Marketing. Vol. 41(9/10), pp. 988-998. [Open]
  52. Elliott R, Yannopoulou N (2007). The Nature of Trust in Brands : A Psychosocial Model. European Journal of Marketing. Vol. 41(9/10), pp. 988-998. [Open]

Conference Presentations


    2019

  1. Chandrasapth K, Yannopoulou N, Schoefer K, Kelsey D (2019). Online conflicts regarding innovation-based brand positioning: The case of Samsung versus Huawei smartphones. 10th INEKA Conference.
  2. Alomar N, Yannopoulou N, Schoefer K (2019). Authentic Ethnic Advertisement Perceptions. Academy of Marketing Science (AMS) Annual Conference.
  3. Chandrasapth K, Yannopoulou N, Schoefer K, Kelsey D (2019). The power of collective brand defending in mitigating negative eWOM: The case of a Samsung Galaxy Note8 Club devoted Thai consumer-organized community. Academy of Marketing Science (AMS) Annual Conference.
  4. Coulson E, Coleman S, Yannopoulou N, Papagiannidis S (2019). Business insight and support from analysis of digital marketing data in an SME. European Network for Business and Industrial Statistics (ENBIS-19).
  5. Coulson E, Papagiannidis S, Coleman S, Yannopoulou N (2019). An Exploration into the Effects of Digital Co-branding within B2B E-Commerce: An Action Research Case Study within the B2B Marine Engineering Industry. 19th International Conference on Electronic Business (ICEB 2019).
  6. Chandrasapth K, Yannopoulou N, Schoefer K, Kelsey D (2019). Online conflicts regarding innovation-based brand positioning: The case of Samsung versus Huawei smartphones. 10th INEKA Conference.
  7. Alomar N, Yannopoulou N, Schoefer K (2019). Authentic Ethnic Advertisement Perceptions. Academy of Marketing Science (AMS) Annual Conference.
  8. Chandrasapth K, Yannopoulou N, Schoefer K, Kelsey D (2019). The power of collective brand defending in mitigating negative eWOM: The case of a Samsung Galaxy Note8 Club devoted Thai consumer-organized community. Academy of Marketing Science (AMS) Annual Conference.
  9. Coulson E, Coleman S, Yannopoulou N, Papagiannidis S (2019). Business insight and support from analysis of digital marketing data in an SME. European Network for Business and Industrial Statistics (ENBIS-19).
  10. Coulson E, Papagiannidis S, Coleman S, Yannopoulou N (2019). An Exploration into the Effects of Digital Co-branding within B2B E-Commerce: An Action Research Case Study within the B2B Marine Engineering Industry. 19th International Conference on Electronic Business (ICEB 2019).
  11. Chandrasapth K, Yannopoulou N, Schoefer K, Kelsey D (2019). Online conflicts regarding innovation-based brand positioning: The case of Samsung versus Huawei smartphones. 10th INEKA Conference.
  12. Alomar N, Yannopoulou N, Schoefer K (2019). Authentic Ethnic Advertisement Perceptions. Academy of Marketing Science (AMS) Annual Conference.
  13. Chandrasapth K, Yannopoulou N, Schoefer K, Kelsey D (2019). The power of collective brand defending in mitigating negative eWOM: The case of a Samsung Galaxy Note8 Club devoted Thai consumer-organized community. Academy of Marketing Science (AMS) Annual Conference.
  14. Coulson E, Coleman S, Yannopoulou N, Papagiannidis S (2019). Business insight and support from analysis of digital marketing data in an SME. European Network for Business and Industrial Statistics (ENBIS-19).
  15. Coulson E, Papagiannidis S, Coleman S, Yannopoulou N (2019). An Exploration into the Effects of Digital Co-branding within B2B E-Commerce: An Action Research Case Study within the B2B Marine Engineering Industry. 19th International Conference on Electronic Business (ICEB 2019).

  16. 2018

  17. Chandrasapth C, Yannopoulou N, Schoefer K, Kesley D (2018). The role of visual media when examining social conflicts in online consumption communities within a social network site. 51st Academy of Marketing Conference.
  18. Chandrasapth C, Yannopoulou N, Schoefer K, Kesley D (2018). The role of visual media when examining social conflicts in online consumption communities within a social network site. 51st Academy of Marketing Conference.
  19. Chandrasapth C, Yannopoulou N, Schoefer K, Kesley D (2018). The role of visual media when examining social conflicts in online consumption communities within a social network site. 51st Academy of Marketing Conference.

  20. 2016

  21. Dermentzi E, Papagiannidis S, Osorio C, Yannopoulou N (2016). Academics' Intention to Adopt SNS for Engagement within Academia. 12th International Conference on Web Information Systems and Technologies. pp. 219-228.
  22. Dermentzi E, Papagiannidis S, Osorio C, Yannopoulou N (2016). Academics' Intention to Adopt SNS for Engagement within Academia. 12th International Conference on Web Information Systems and Technologies. pp. 219-228.
  23. Dermentzi E, Papagiannidis S, Osorio C, Yannopoulou N (2016). Academics' Intention to Adopt SNS for Engagement within Academia. 12th International Conference on Web Information Systems and Technologies. pp. 219-228.

  24. 2014

  25. Dermentzi E, Osorio C, Papagiannidis S, Yannopoulou N (2014). Exploring academics? intention to adopt Social Networking Sites for engagement and impact. British Academy of Management 2014 Conference.
  26. Dermentzi E, Osorio C, Papagiannidis S, Yannopoulou N (2014). Exploring academics? intention to adopt Social Networking Sites for engagement and impact. British Academy of Management 2014 Conference.
  27. Dermentzi E, Osorio C, Papagiannidis S, Yannopoulou N (2014). Exploring academics? intention to adopt Social Networking Sites for engagement and impact. British Academy of Management 2014 Conference.

  28. 2013

  29. Roelofse E, Pereira JC, Yannopoulou N, Papagiannidis S (2013). Clan Marketing: Tribal marketing and the implications for retaining and recruiting members for a social enterprise . 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing.
  30. Yannopoulou N, Theofanides F, Andrikopoulou A (2013). How Positive and Negative consumer generated advertising messages affect brand attitude and buying intention. International Conference on Research in Advertising (ICORIA).
  31. Theofanides F, Yannopoulou N, Andrikopoulou A (2013). Consumer Generated advertisements and how they affect brand attitude and buying intention. European Marketing Academy (EMAC).
  32. Yannopoulou N, Liu M, Bian X (2013). Exploring what types of brand related information interest consumers within social media. European Marketing Academy (EMAC).
  33. Roelofse E, Pereira JC, Yannopoulou N, Papagiannidis S (2013). Clan Marketing: Tribal marketing and the implications for retaining and recruiting members for a social enterprise . 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing.
  34. Yannopoulou N, Theofanides F, Andrikopoulou A (2013). How Positive and Negative consumer generated advertising messages affect brand attitude and buying intention. International Conference on Research in Advertising (ICORIA).
  35. Theofanides F, Yannopoulou N, Andrikopoulou A (2013). Consumer Generated advertisements and how they affect brand attitude and buying intention. European Marketing Academy (EMAC).
  36. Yannopoulou N, Liu M, Bian X (2013). Exploring what types of brand related information interest consumers within social media. European Marketing Academy (EMAC).
  37. Roelofse E, Pereira JC, Yannopoulou N, Papagiannidis S (2013). Clan Marketing: Tribal marketing and the implications for retaining and recruiting members for a social enterprise . 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing.
  38. Yannopoulou N, Theofanides F, Andrikopoulou A (2013). How Positive and Negative consumer generated advertising messages affect brand attitude and buying intention. International Conference on Research in Advertising (ICORIA).
  39. Theofanides F, Yannopoulou N, Andrikopoulou A (2013). Consumer Generated advertisements and how they affect brand attitude and buying intention. European Marketing Academy (EMAC).
  40. Yannopoulou N, Liu M, Bian X (2013). Exploring what types of brand related information interest consumers within social media. European Marketing Academy (EMAC).

  41. 2012

  42. Yannopoulou N, Moufahim M, Bian X (2012). Brand building and social media: a discursive and visual analysis of User-Generated Brands. International Conference on Marketing Studies.
  43. Braziotis C, Yannopoulou N (2012). New product development within the Extended Enterprise and the Service-Dominant Logic. 17th International Symposium on Logistics. pp. CD-ROM.
  44. Yannopoulou N, Moufahim M, Bian X (2012). Brand building and social media: a discursive and visual analysis of User-Generated Brands. International Conference on Marketing Studies.
  45. Braziotis C, Yannopoulou N (2012). New product development within the Extended Enterprise and the Service-Dominant Logic. 17th International Symposium on Logistics. pp. CD-ROM.
  46. Yannopoulou N, Moufahim M, Bian X (2012). Brand building and social media: a discursive and visual analysis of User-Generated Brands. International Conference on Marketing Studies.
  47. Braziotis C, Yannopoulou N (2012). New product development within the Extended Enterprise and the Service-Dominant Logic. 17th International Symposium on Logistics. pp. CD-ROM.

  48. 2011

  49. Yannopoulou N, Yalkin C, Liu M (2011). Fashion through Time. Asia-Pacific Advances in Consumer Research. Vol. 41, pp. 363-368.
  50. Yannopoulou N, Liu M (2011). Social Media and the generation of New Forms of Advertising. International Conference on Social Science.
  51. Yannopoulou N, Elliott R (2011). Exploring Form over Function within Print Advertising. 1st Colloquium on Global Design and Marketing Conference.
  52. Braziotis C, Yannopoulou N, Tannock J (2011). Trust and the end-to-end supply chain perspective. 16th International Symposium on Logistics.
  53. Sangue P, McCabe S, Yannopoulou N (2011). Exploring Brand Confusion when choosing a Tourist Destination. 4th Advances in Tourism Marketing Conference.
  54. Yannopoulou N, Yalkin C, Liu M (2011). Fashion through Time. Asia-Pacific Advances in Consumer Research. Vol. 41, pp. 363-368.
  55. Yannopoulou N, Liu M (2011). Social Media and the generation of New Forms of Advertising. International Conference on Social Science.
  56. Yannopoulou N, Elliott R (2011). Exploring Form over Function within Print Advertising. 1st Colloquium on Global Design and Marketing Conference.
  57. Braziotis C, Yannopoulou N, Tannock J (2011). Trust and the end-to-end supply chain perspective. 16th International Symposium on Logistics.
  58. Sangue P, McCabe S, Yannopoulou N (2011). Exploring Brand Confusion when choosing a Tourist Destination. 4th Advances in Tourism Marketing Conference.
  59. Yannopoulou N, Yalkin C, Liu M (2011). Fashion through Time. Asia-Pacific Advances in Consumer Research. Vol. 41, pp. 363-368.
  60. Yannopoulou N, Liu M (2011). Social Media and the generation of New Forms of Advertising. International Conference on Social Science.
  61. Yannopoulou N, Elliott R (2011). Exploring Form over Function within Print Advertising. 1st Colloquium on Global Design and Marketing Conference.
  62. Braziotis C, Yannopoulou N, Tannock J (2011). Trust and the end-to-end supply chain perspective. 16th International Symposium on Logistics.
  63. Sangue P, McCabe S, Yannopoulou N (2011). Exploring Brand Confusion when choosing a Tourist Destination. 4th Advances in Tourism Marketing Conference.

  64. 2010

  65. Yannopoulou N, Liu M, Bian X (2010). Perceptions of Authenticity within Emerging Markets. European Marketing Academy (EMAC) Regional Conference.
  66. Yannopoulou N, Liu M (2010). Consumers? Affective and Cognitive Reliance on Brand Trust when a Brand Crisis occurs in the Private or Public sphere. Global Marketing Conference.
  67. Liu M, Yannopoulou N, Elliott R (2010). Exploring consumers? perceptions of product offering?s authenticity within contemporary Asian markets. European Advances in Consumer Research (EACR). Vol. 9, pp. 566-568.
  68. Yannopoulou N, Liu M, Bian X (2010). Perceptions of Authenticity within Emerging Markets. European Marketing Academy (EMAC) Regional Conference.
  69. Yannopoulou N, Liu M (2010). Consumers? Affective and Cognitive Reliance on Brand Trust when a Brand Crisis occurs in the Private or Public sphere. Global Marketing Conference.
  70. Liu M, Yannopoulou N, Elliott R (2010). Exploring consumers? perceptions of product offering?s authenticity within contemporary Asian markets. European Advances in Consumer Research (EACR). Vol. 9, pp. 566-568.
  71. Yannopoulou N, Liu M, Bian X (2010). Perceptions of Authenticity within Emerging Markets. European Marketing Academy (EMAC) Regional Conference.
  72. Yannopoulou N, Liu M (2010). Consumers? Affective and Cognitive Reliance on Brand Trust when a Brand Crisis occurs in the Private or Public sphere. Global Marketing Conference.
  73. Liu M, Yannopoulou N, Elliott R (2010). Exploring consumers? perceptions of product offering?s authenticity within contemporary Asian markets. European Advances in Consumer Research (EACR). Vol. 9, pp. 566-568.

  74. 2009

  75. Liu M, Yannopoulou N, Elliott R (2009). Exploring perception of Authenticity in 21st century consumer markets. 5th International Conference of the AM's Brand, Identity and Corporate Reputation SIG.
  76. Yannopoulou N, Liu M, Spiteri-Cornish L, Srivoravilai N (2009). Brand Trust: Consumers? affective and cognitive reliance when brands are in crisis. European Marketing Academy (EMAC).
  77. Yannopoulou N, Liu M (2009). Exploring perceptions of Authenticity in today?s consumers? markets. Fourth International Conference on Interdisciplinary Social Sciences.
  78. Liu M, Yannopoulou N, Elliott R (2009). Exploring perception of Authenticity in 21st century consumer markets. 5th International Conference of the AM's Brand, Identity and Corporate Reputation SIG.
  79. Yannopoulou N, Liu M, Spiteri-Cornish L, Srivoravilai N (2009). Brand Trust: Consumers? affective and cognitive reliance when brands are in crisis. European Marketing Academy (EMAC).
  80. Yannopoulou N, Liu M (2009). Exploring perceptions of Authenticity in today?s consumers? markets. Fourth International Conference on Interdisciplinary Social Sciences.
  81. Liu M, Yannopoulou N, Elliott R (2009). Exploring perception of Authenticity in 21st century consumer markets. 5th International Conference of the AM's Brand, Identity and Corporate Reputation SIG.
  82. Yannopoulou N, Liu M, Spiteri-Cornish L, Srivoravilai N (2009). Brand Trust: Consumers? affective and cognitive reliance when brands are in crisis. European Marketing Academy (EMAC).
  83. Yannopoulou N, Liu M (2009). Exploring perceptions of Authenticity in today?s consumers? markets. Fourth International Conference on Interdisciplinary Social Sciences.

  84. 2008

  85. Yannopoulou N, Koronis E, Elliott R (2008). Media amplification of a brand crisis and its affect on brand trust. European Marketing Academy (EMAC).
  86. Yannopoulou N, Koronis E, Elliott R (2008). Media amplification of a brand crisis and its affect on brand trust. European Marketing Academy (EMAC).
  87. Yannopoulou N, Koronis E, Elliott R (2008). Media amplification of a brand crisis and its affect on brand trust. European Marketing Academy (EMAC).

  88. 2007

  89. Yannopoulou N, Liu M (2007). Exploring authenticity in the Chinese Consumer Market. All China Economics International Conference (ACE International Conference).
  90. Yannopoulou N, Elliott R (2007). The Interpretation of 'Open Text' Advertisements. European Association for Consumer Research (EACR). Vol. 8, pp. 250-252.
  91. Yannopoulou N, Elliott R (2007). A Model of Trust in Brands. European Marketing Academy - 36th EMAC Annual Conference 2007.
  92. Yannopoulou N, Elliott R (2007). Social Class and the Interpretation of Advertising Meaning. 4th Workshop on Interpretive Consumer Research.
  93. Yannopoulou N, Liu M (2007). Exploring authenticity in the Chinese Consumer Market. All China Economics International Conference (ACE International Conference).
  94. Yannopoulou N, Elliott R (2007). The Interpretation of 'Open Text' Advertisements. European Association for Consumer Research (EACR). Vol. 8, pp. 250-252.
  95. Yannopoulou N, Elliott R (2007). A Model of Trust in Brands. European Marketing Academy - 36th EMAC Annual Conference 2007.
  96. Yannopoulou N, Elliott R (2007). Social Class and the Interpretation of Advertising Meaning. 4th Workshop on Interpretive Consumer Research.
  97. Yannopoulou N, Liu M (2007). Exploring authenticity in the Chinese Consumer Market. All China Economics International Conference (ACE International Conference).
  98. Yannopoulou N, Elliott R (2007). The Interpretation of 'Open Text' Advertisements. European Association for Consumer Research (EACR). Vol. 8, pp. 250-252.
  99. Yannopoulou N, Elliott R (2007). A Model of Trust in Brands. European Marketing Academy - 36th EMAC Annual Conference 2007.
  100. Yannopoulou N, Elliott R (2007). Social Class and the Interpretation of Advertising Meaning. 4th Workshop on Interpretive Consumer Research.

  101. 2006

  102. Yannopoulou N, Elliott R (2006). Interpreting Print Advertising. 5th International Conference on Research in Advertising (ICORIA).
  103. Yannopoulou N, Elliott R (2006). Interpreting Print Advertising. 5th International Conference on Research in Advertising (ICORIA).
  104. Yannopoulou N, Elliott R (2006). Interpreting Print Advertising. 5th International Conference on Research in Advertising (ICORIA).

Funded Projects

Total Funding: £11,611


2019

  • Consultancy: Arrow: Powder Butterly
    Country of origin authenticity in the souvenirs’ marketplace
    People: Prof Natalia Yannopoulou (PI) (£3,000)
    Funder: European Regional Development Fund (ERDF)
    Duration: 05/2019 - 09/2019
    Budget: £3,000

  • Consultancy: Arrow: WeLove Media
    Storytelling in virtual reality
    People: Prof Natalia Yannopoulou (PI) (£2,111)
    Funder: European Regional Development Fund (ERDF)
    Duration: 02/2019 - 02/2019
    Budget: £2,111


  • 2018

  • Research: Knowledge Transfer Partnership
    Digitally transforming the company through branding and co-creation
    People: Prof Savvas Papagiannidis (PI) (£137,099), Prof Natalia Yannopoulou (Co-I)
    Funder: Innovate UK
    Duration: 04/2018 - 04/2020
    Budget: £137,099


  • 2015

  • Research: British Council Vietnam Project
    Adding value to the Vietnamese agri-food sector
    People: Prof Natalia Yannopoulou (Co-I) (£6,500)
    Funder: Newton Fund British Council Project
    Duration: 01/2015 - 01/2017
    Budget: £65,000