Xiaojing (Kimberley) Guo is a PhD candidate at Newcastle University Business School. She holds a Master of Science in International Business Management and a Master of Business Administration. Prior to her PhD, Kimberley worked as a Research Assistant at Queen Mary University of London for an Innovate UK/EPSRC renewable energy project, responsible for providing marketing consultancy and research support.

Kimberley’s research interests lie in the areas of technology adoption, productivity, health and well-being