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Meltem Hut

Meltem Hut

PhD Student



Meltem Hut is a PhD candidate at Newcastle University Business School. Prior to starting her PhD, Meltem completed her BSc in Marketing and Management at the University of East Anglia (2016) and her MSc in Social Research Methods at University College London (2018).

Meltem’s previous research experience includes working as a market research intern across a number of projects (food and beverage, and agriculture and dairy) (2017), and working as a Research Assistant at the Queen Mary, University of London (2018).

Her current project aims to further understand food consumption patterns of overloaded individuals, with the aim of mitigating unhealthy patterns of consumption through marketing interventions; in order to promote wellbeing.

Supervisors: 13, Prof Savvas Papagiannidis

Research interests

  • Transformative Consumer Research
  • Food Consumption
  • Consumer Wellbeing

Research Tag Cloud



  1. Schutte L, Gregory-Smith D (2015). Neutralisation and mental accounting in ethical consumption: The case of sustainable holidays. Sustainability. Vol. 7(6), pp. 7959-7972. [Open]