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Meltem Hut

PhD Student

Meltem Hut

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Meltem Hut is a PhD candidate at Newcastle University Business School. Prior to starting her PhD, Meltem completed her BSc in Marketing and Management at the University of East Anglia (2016) and her MSc in Social Research Methods at University College London (2018).

Meltem’s previous research experience includes working as a market research intern across a number of projects (food and beverage, and agriculture and dairy) (2017), and working as a Research Assistant at the Queen Mary, University of London (2018).

Her current project aims to further understand food consumption patterns of overloaded individuals, with the aim of mitigating unhealthy patterns of consumption through marketing interventions; in order to promote wellbeing.

  • Transformative Consumer Research
  • Food Consumption
  • Consumer Wellbeing

Conference Presentations


  1. Hut M, Manika D, Go Jefferies J, Papagiannidis S (2021). Understanding the Concept of Time for Food Wellbeing. 25th International Conference on Corporate and Marketing Communications. pp. 267-270.

  2. Hut M, Manika D, Go Jefferies J, Papagiannidis S (2021). Food consumption and time: Meanings and processes underlying choices. 50th Annual Conference of The European Marketing Academy.

  3. Hut SM, Manika D, Go Jefferies J, Papagiannidis S (2021). The hedonic or eudaimonic way: Understanding the impact of subjective time an wellbeing motives on healthy food choice. 5th International Conference of Marketing, Strategy & Policy 2021.