EbusinessEbusiness
  • Home
  • About us
  • Research
    • Research Themes
    • Publications
    • Conference Presentations
    • Funded Projects
    • Doctoral Training
    • Business Engagement & Impact
  • Projects
    • Academic Workload Management System
    • EIC: Customer Energy Village
    • EPSRC: National EdgeAI Hub
    • Pitch In: IoT Ecosystem
    • ONS: Industrial Clusters
    • OFWAT: Fairwater
    • OFGEM: Strategic Innovation Fund
    • TheoryHub
  • News & Events
    • News and Events
    • AI & Big Data Research Network
    • Information Systems Network8
  • Contact us

Consumer Experience with Immersive Technologies

  • Home
  • News & Events
  • 2018-04-12
2018-04-12

Return

Consumer Experience with Immersive Technologies

Available through a variety of devices, these technologies present new opportunities for accessing brands' offerings in a visually exciting manner. Retail and fashion are, for instance, witnessing a transformation of the more traditional consumer journeys into changing models of decision making. New ways of providing information to consumers at relevant touchpoints have also given way to rising consumer expectations of meaningful, immersive encounters. With the rapid pace of technology development and deployment, ever more questions require valid answers. How can immersive tech deliver real value to consumers and how can marketers avoid deploying gimmicky traps? How can these sophisticated technologies be integrated in an intuitive way that enhances consumer experience? What are the most exciting marketing opportunities within this diverse group of immersive technologies? We will tackle these questions with highly skilled experts from both industry and academia who will offer a range of experience and reflections on this crucial topic, which the marketers of tomorrow need to reflect on today.

For more information and to register please visit the event page

Recent Posts

  • Special Issue Call:
    Special Issue Call: "Digital Transformation of HE: Pedagogical Innovation Toward Education 4.0?"
    2025-01-16
  • Tackling Real-World Challenges in Digital Transformation and AI
    Tackling Real-World Challenges in Digital Transformation and AI
    2025-01-03
  • Special Issue in Technovation: Socially Responsible AI Ecosystems
    Special Issue in Technovation: Socially Responsible AI Ecosystems
    2024-12-30
  • Gamified Approach for Management Information Systems
    Gamified Approach for Management Information Systems
    2024-09-18
  • Newcastle University Business School will host UKAIS2025
    Newcastle University Business School will host UKAIS2025
    2024-05-02
  • National Edge AI Hub
    National Edge AI Hub
    2024-02-06
  • Information Systems Network8
    Information Systems Network8
    2024-01-26
  • Industry Insights Event
    Industry Insights Event
    2023-10-02
  • Research workshop on Metaverses
    Research workshop on Metaverses
    2023-03-06
  • Data Science Workshop
    Data Science Workshop
    2023-03-01

Ebusiness @ Ncl

E-business is concerned with using the Internet and related technologies to integrate and redesign an organisation's internal activities, processes and external relations, and create new ways of working that are significantly different from, and very often far superior to, what was possible or even conceivable in the past.
Read more

Latest News

  • 2025-01-16
    Special Issue Call: "Digital Transformation of HE: Pedagogical Innovation Toward Education 4.0?"
  • 2025-01-03
    Tackling Real-World Challenges in Digital Transformation and AI
  • 2024-12-30
    Special Issue in Technovation: Socially Responsible AI Ecosystems
  • 2024-09-18
    Gamified Approach for Management Information Systems

Contact Info

  • Address: 5 Barrack Road,
    Newcastle upon Tyne,
    NE1 4SE,
    United Kingdom
  • Phone: +44 191 208 1500

Share Consumer Experience with Immersive Technologies / ebusiness@newcastle - Digital Transformation Research

ebusiness.ncl.ac.uk © 2004-2025 All rights reserved