Technology and Consumer Behaviour

20 May 2016, School of Business and Management, Queen Mary University of London

Organisers: Dr Danae Manika, Dr Panos Panagiotopoulos, Prof Thanos Papadopoulos and Prof Savvas Papagiannidis

The Marketing and Retail and the e-Business & e-Government Special Interest Groups of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day joined workshop on "Technology and Consumer Behaviour" on Friday the 20th of May 2016 at the School of Business and Management, Queen Mary University of London.

Technology has changed the way we do business, the way consumers behave and communicate with other consumers and businesses, and the way the marketing field has developed in the 21th century. This workshop aims to provide an opportunity for researchers to share innovative research findings and directions for future research on how technology affects consumer behaviour and to provide the opportunity for researchers to network with colleagues in this field and showcase their work.

The workshop will feature a number of presentations with assigned facilitators who will facilitate discussions after the presentations. The event invites papers that use surveys, interviews, case studies or other methods that can advance our understanding of technology and consumer behaviour. Extended abstracts of up to 1,000 words should be sent by email to Dr. Danae Manika, by the 1st April. The abstracts will be used to select an appropriate set of papers that can lead to further networking and collaboration opportunities between participants. If you would like to attend without presenting please email Dr. Danae Manika to reserve a place asap for catering purposes.


This is a free workshop. You can attend this workshop even if you are not presenting.

Location: School of Business and Management, Queen Mary University of London


09:30 - 09:50

Arrival, registration and coffee

09:50 - 10.00

Welcome note by the workshop organisers

10:00 - 11.00

Keynote: Jaideep Prabhu, Professor of Business and Enterprise at the University of Cambridge's Judge Business School: "Frugal Innovation"

Jaideep Prabhu is a member of the editorial boards of the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Management Studies. He is an associate editor of Customer Needs and Solutions and BMJ Innovations, is on the editorial advisory board of The Schmalenbach Business Review, and is a member of the senior advisory board of the European Journal of Marketing. He has consulted with or taught executives from ABN Amro, Bertelsmann AG, British Telecom, the UK's Department of Trade and Industry (DTI), EDS, Egg, IBM, ING Bank, Laird, the NHS, Nokia, Oce Copiers, Philips, Roche, Shell, Vodafone and Xerox among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US. He has been interviewed by or has had his work profiled on BBC News 24,The New York Times, MIT Sloan Management Review, BusinessWeek, US News & World Report, The Financial Times, Le Monde, The Times, The Times of India, The Economic Times,Anglia News, The Asian Age, The Deccan Chronicle, The Statesman, The Calcutta Telegraph,Exec Digital and elsewhere. His book on "Frugal Innovation" has won the CMI Management of Year Book Award.


Discussion and Coffee Break

11.20 - 11.40

Ethel Claffey, Waterford Institute of Technology & Mairead Brady, Trinity College Dublin: "A model of consumer engagement in virtual customer environments"

11.40 - 12.00

Diana Gregory-Smith, University of Sheffield: "Consumers' Drinking Patterns, Identities and Compartmentalisation Tendencies After an Online Alcohol Tracking Intervention".

12.00 - 12.20

Doga Istanbulluoglu, University of Birmingham: "The impact of company response time on customer satisfaction with complaint handling on social media"

12.20 - 12.50

Discussions facilitated by Prof Victoria Wells

12.50 - 14.00

Lunch break

14.00 - 14.20

Anthony Kent & Annabel Gear, Nottingham Trent University: "Web platform, channel development and integration for multi, cross, omni and new sensory channel retailing: Sensory clicks and consumer behaviour."

14.20 - 14.40

Fatema Kawaf, University of Essex: "The Construction of Online Fashion Shopping Experience: A Repertory Grid Approach".

14.40 - 15.00

Professor Paul Baines, Cranfield University "What is next? Insights from Editing a Psychology and Marketing special issue on: Technological Impacts on Market Attitudes and Behaviors"

15.00 - 15.30

Discussions facilitated by Dr Paolo Antonetti

15.30 - 16.00

Closing Notes and Networking


How to get to Queen Mary University of London