Masterclass: Gamified Approach for Management Information Systems
Supported by UK Academy for Information Systems & BAM Ebusiness & Egovernment SIG & Newcastle University Business School
Organisers: Prof. Savvas Papagiannidis & Dr Dinara Davlembayeva
Registration
The event is free to attend but we will encourage you to consider signing up as members for UKAIS and BAM Ebusiness and Egovernment SIGs. As there are limited spaces you need to register before attending. To register please email: Dr Dinara Davlembayeva . When attending please bring your laptop.
Learning objectives
- Understanding Gamification for Information Management and Information Systems
- Decoding gameplay and game elements and their integration with information systems.
- Understanding and classification of player types (users) to customize gamified experiences
- Gamification and information systems research : Design; Research Methods and Analytics
Facilitator
The workshop will be facilitated by Dr. Abhishek Behl, Keele Business School; Keele University, UK
Dr. Abhishek Behl is an Associate Professor in the area of information systems and management at Keele Business School, Keele University, UK with over 10 years of experience. He has earned his second Ph.D. from Indian Institute of Technology, Bombay where his research is in the area of crowdfunding and gamification. He has taught subjects like Business Analytics; Marketing Analytics; Gamification; Marketing Research and Qualitative Data Analytics. He is the President of SIG – GAME of Association of Information Systems.
He is an AE of the Technology Forecasting and Social Change; Journal of Global Information Management; International Journal of Manpower; International Studies of Management and Organization; Journal of Consumer Behaviour and Journal of Global Marketing. He was featured on the editorial board of many journals like the Journal of Business Research; International Journal of Information Management; International Marketing Review. He has edited three books and is editing a couple of Special Issues in journal of international repute. He has published more than 150 research papers in journals like Harvard Business Review; Industrial Marketing Management; International Journal of Information Management; IEEE Transactions on Engineering Management; Journal of Business Research; Production Planning and Control; Annals of Operations Research; Technology Forecasting and Social Change; International Marketing Review; Journal of Enterprise Information Systems; Industrial Management and Data Systems, etc.
Programme
Location: Room 1.04, Newcastle University Business School, 5 Barrack Rd, Newcastle upon Tyne NE1 4SE (MAP)
Programme: 21st of October 2024
9:00 to 9:30 |
Arrival & Registrations |
9:30 to 11:30 |
Introduction to Gamification; Discussion about Lego Serious Play to understand complex information management problems |
11:45-13:30 |
Why, when and how to adopt gamification; Offline and online gamification |
13:30-14:30 |
Lunch |
14:30-16:30 |
Game design strategies, design choices and applied hedonics; design |