Digital Transformation Strategy in practice in the Third Sector: An Absorptive Capacity Perspective
Speaker: Professor Jyoti Choudrie, Professor of Information Systems, Hertfordshire Business School
Date: 27 June 2024 15:00-16:15
Online: Zoom
Organiser: Newcastle University
Event Details
This study aims to explain how an online social network implemented in a third sector organisation led to its digital transformation. We adopt a strategy-in-practice approach based on a qualitative interpretative case study method. We examine the implementation of Online Social Networks, identifying how and why interactions change over time and their outcomes. The study demonstrates the significance of communication and multi-functional skills. This study contributes to theory and practice by chronicling the transition process which led to the digital transformation of the organization.
About the speaker
Prof. Jyoti Choudrie is a Professor of Information Systems in Hertfordshire Business School, Management, Leadership and Organisation (MLO) department where she previously led the Systems Management Research Unit (SyMRU) and currently is a convenor for the Global Work, Economy and Digital Inclusion group. She is also Editor-in-Chief for Information, Technology & People journal. In terms of research, Professor Choudrie is known as the Broadband and Digital Inclusion expert in University of Hertfordshire, which was also the case in Brunel University. In both institutions Professor Choudrie maintained an active media profile where she made media comments on the digital divide, social inclusion, entrepreneurship, innovation and broadband development. She has also attained expertise in the non-adopters and adopters research area that has led her to understand the digital divide where her research influence lies. For this, she has used classic Information Systems area theories such as the Technology Acceptance Model and Unified Theory for the Use and Acceptance of Technology and Diffusion of Innovations theory as well as Theory of Planned Behaviour that has led to doctoral completions in Broadband, Online Social Networks and Electronic Government.