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Prof Diana Gregory-Smith

Professor in Marketing


Prof Diana Gregory-Smith

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Prior to joining Newcastle University she has worked as Senior Lecturer in Marketing at the University of Birmingham and Lecturer in Marketing at the University of Sheffield and Durham. Prior to this she held a position as a Graduate Teaching Assistant at the University of Nottingham in the Business School, where she also completed her PhD.

Diana's research crosses over several fields: 1) ethical and sustainable marketing and consumption; 2) employee pro-environmental behaviour in the workplace; 2) the psychology of decision making and behaviour change; 3) health and social marketing; 4) technology and consumer behaviour. As an interdisciplinary researcher, Diana's work has been published in a range of subject-specific and interdisciplinary journals such as the Psychology and Marketing, Journal of Marketing Management, Journal of Marketing Communications, Journal of Business Ethics, Computers in Human Behavior, Annals of Tourism Research, Tourism Management, Studies in Higher Education, Frontiers in Psychology, Interface Focus amongst others.

Research Interests

  • ethical and sustainable marketing and consumption
  • employee pro-environmental behaviour in the workplace
  • the psychology of decision making and behaviour change
  • technology and consumer behaviour

Diana is a Member of the Chartered Institute of Marketing and Fellow of the Higher Education Academy with over 10 years of teaching experience at both undergraduate and postgraduate level. Her teaching is closely informed by her academic research and collaborations with partners from the industry. She adopts a teaching style encourages continuous interaction and reflection, as well as the development of key academic and practical skills.



Publications

Many of the publications below are available on Newcastle University's Eprint Service.

    2024

  1. Al Mahrizi ASK, Gray T, Gregory-Smith D, Stead SM (2024). The Role of Stakeholder Participation in Oman?s Tourism Planning System. Tourism Planning & Development. [Open] Ebusiness Emarketing Ecommerce Research
  2. Kutaula S, Gillani A, Gregory-Smith D, Bartikowski B (2024). Ethical Consumerism in Emerging Markets: Opportunities and Challenges. Journal of Business Ethics. Vol. 191, pp. 651-673. [Open] Ebusiness Emarketing Ecommerce Research
  3. Tarba SY, Ahammad MF, Gregory-Smith D, Cooper CL, Bauer F (2024). The role of innovation in for-profit firms' tackling of grand challenges: Special issue editorial. Journal of Product Innovation Management. Vol. 41(2), pp. 161-167. [Open] Ebusiness Emarketing Ecommerce Research
  4. Wells VK, Ciocirlan CE, Manika D, Gregory-Smith D (2024). Green, keen, and somewhere in between: An employee environmental segmentation study. Journal of Cleaner Production. Vol. 445 [Open] Ebusiness Emarketing Ecommerce Research
  5. Alabed A, Javornik A, Gregory-Smith D, Casey R (2024). More than just a chat: a taxonomy of consumers? relationships with conversational AI agents and their well-being implications. European Journal of Marketing. Vol. 58(2), pp. 373-409. [Open] Ebusiness Emarketing Ecommerce Research

    6. 2023

  6. Glavic P, Gregory-Smith D, Murmura F, Olayide OE, Djekic I (2023). Editorial: Organizational and consumption perspectives on sustainable food culture. Frontiers in Sustainability. Vol. 4 [Open] Ebusiness Emarketing Ecommerce Research

    7. 2022

  7. Avis M, Konopka R, Gregory-Smith D, Palakshappa N (2022). Disentangling Consumers? CSR Knowledge Types and Effects. Sustainability. Vol. 14(19) [Open] Ebusiness Emarketing Ecommerce Research
  8. Apostolidis C, Shams R, Gregory-Smith D, Vrontis D, Bian X, Belyaeva Z, Papagiannidis S (2022). Technology as a catalyst for sustainable social business: Advancing the research agenda. Editorial introduction to the special issue. Technological Forecasting and Social Change. Vol. 183 [Open] Ebusiness Emarketing Ecommerce Research
  9. Alabed A, Javornik A, Gregory-Smith D (2022). AI anthropomorphism and its effect on users? self-congruence and self?AI integration: A theoretical framework and research agenda. Technological Forecasting & Social Change. Vol. 182 [Open] Ebusiness Emarketing Ecommerce Research
  10. Savelli E, Gregory-Smith D, Murmura F, Pencarelli T (2022). How to communicate typical-local foods to improve food tourism attractiveness. Psychology & Marketing. Vol. 39(7), pp. 1350-1369. [Open] Ebusiness Emarketing Ecommerce Research

    11. 2021

  11. Manika D, Gregory-Smith D (2021). Advancing spillover research: behavioural, contextual and temporal approaches. Journal of Marketing Management. Vol. 37(7-8), pp. 595-598. [Open] Ebusiness Emarketing Ecommerce Research
  12. Verfuerth C, Gregory-Smith D, Oates CJ, Jones CR, Alevizou P (2021). Reducing meat consumption at work and at home: facilitators and barriers that influence contextual spillover. Journal of Marketing Management. Vol. 37(7-8), pp. 671-702. [Open] Ebusiness Emarketing Ecommerce Research

    13. 2020

  13. Ciocirlan CE, Gregory-Smith D, Manika D, Wells V (2020). Using Values, Beliefs, and Norms to Predict Conserving Behaviors in Organizations. European Management Review. Vol. 17(2), pp. 543-558. [Open] Ebusiness Emarketing Ecommerce Research

    14. 2019

  14. Manika D, Gregory-Smith D, Wells V, Trombetti E (2019). 'Student Switch Off!': How do university students respond to a corporate-sponsored pro-environmental social marketing campaign?. Studies in Higher Education. Vol. 44(9), pp. 1691-1706. [Open] Ebusiness Emarketing Ecommerce Research
  15. Verfuerth C, Jones CR, Gregory-Smith D, Oates C (2019). Understanding contextual spillover: Using identity process theory as a lens for analysing behavioural responses to a workplace dietary choice intervention. Frontiers in Psychology. Vol. 10 [Open] Ebusiness Emarketing Ecommerce Research

    16. 2018

  16. Verfuerth C, Gregory-Smith D (2018). Spillover of pro-environmental behaviour. Research Handbook on Employee Pro-Environmental Behaviour. pp. 455-484. [Open]
  17. Wells VK, Gregory-Smith D, Manika D (2018). Introduction to the Research Handbook on Employee Pro-Environmental Behaviour. Research Handbook on Employee Pro-Environmental Behaviour. pp. 1-12. [Open]
  18. Manika D, Gregory-Smith D, Papagiannidis S (2018). The influence of prior knowledge structures on website attitudes and behavioral intentions. Computers in Human Behaviour. Vol. 78, pp. 44-58. [Open] Ebusiness Emarketing Ecommerce Research

    19. 2017

  19. Gregory-Smith D, Manika D, Wells V, Veitch T (2017). Examining the Effect of an Environmental Social Marketing Intervention among University Employees. Studies in Higher Education. Vol. 43(11), pp. 2104-2120. [Open] Ebusiness Emarketing Ecommerce Research
  20. Manika D, Gregory-Smith D (2017). Health marketing communications: An integrated conceptual framework of key determinants of health behavior across the stages-of-change. Journal of Marketing Communications. Vol. 23(1), pp. 22-72. [Open] Ebusiness Emarketing Ecommerce Research
  21. Manika D, Gregory-Smith D, Antonetti P (2017). Pride in Technology?Based Health Interventions: A Double?Edged Sword. Psychology & Marketing. Vol. 34(4), pp. 410-427. [Open] Ebusiness Emarketing Ecommerce Research
  22. Gregory-Smith D, Manika D (2017). Consumers? identities and compartmentalisation tendencies in alcohol consumption. Journal of Marketing Management. Vol. 33(11-12), pp. 942-972. [Open] Ebusiness Emarketing Ecommerce Research
  23. Gregory-Smith D, Manika D, Demirel P (2017). Green intentions under the blue flag: Exploring differences in EU consumers? willingness to pay more for environmentally-friendly products. Business Ethics: A European Review. Vol. 26(3), pp. 205-222. [Open] Ebusiness Emarketing Ecommerce Research
  24. Gregory-Smith D, Wells V, Manika D, McElroy D (2017). An environmental social marketing intervention in cultural heritage tourism: a realist evaluation. Journal of Sustainable Tourism. Vol. 25(7), pp. 1042-1059. [Open] Ebusiness Emarketing Ecommerce Research

    25. 2016

  25. Wells V, Gregory-Smith D, Taheri B, Manika D, McCowlen C (2016). An Exploration of CSR Development In Heritage Tourism. Annals of Tourism Research. Vol. 58, pp. 1-17. [Open] Ebusiness Emarketing Ecommerce Research
  26. Manika D, Gregory-Smith D, Wells V, Comerford L, Aldrich-Smith L (2016). Linking Environmental Sustainability and Healthcare: Exploring the effects of an energy saving intervention in two hospitals. International Journal of Business Science and Applied Management. Vol. 11(1), pp. 32-54. [Open]
  27. Wells V, Taheri B, Gregory-Smith D, Manika D (2016). The role of generativity and attitudes on employees home and workplace water and energy saving behaviours. Tourism Management. Vol. 56, pp. 63-74. [Open] Ebusiness Emarketing Ecommerce Research

    28. 2015

  28. Schutte L, Gregory-Smith D (2015). Neutralisation and mental accounting in ethical consumption: The case of sustainable holidays. Sustainability. Vol. 7(6), pp. 7959-7972. [Open] Ebusiness Emarketing Ecommerce Research
  29. Gregory-Smith D, Wells V, Manika D (2015). An Environmental Social Marketing Intervention among Employees: Assessing Attitude and Behaviour Change. Journal of Marketing Management. Vol. 31(3-4), pp. 336-377. [Open] Ebusiness Emarketing Ecommerce Research
  30. Wells V, Manika D, Gregory-Smith D, Taheri B, McCowlen C (2015). Heritage tourism, CSR and the role of employee environmental behavior. Tourism Management. Vol. 48, pp. 399-413. [Open] Ebusiness Emarketing Ecommerce Research
  31. Manika D, Wells V, Gregory-Smith D, Gentry M (2015). The Impact of Individual Attitudinal and Organisational Variables on Workplace Environmentally Friendly Behaviors. Journal of Business Ethics. Vol. 126(4), pp. 663-684. [Open] Ebusiness Emarketing Ecommerce Research

    32. 2013

  32. Wells VK, Greenwell F, Covey J, Rosenthal H, Adcock M, Gregory-Smith D (2013). An exploratory investigation of barriers and enablers affecting investment in renewable companies and technologies in the UK. Interface Focus. Vol. 3(1) [Open] Ebusiness Emarketing Ecommerce Research
  33. Gregory-Smith D, Smith A, Winklhofer H (2013). Emotions and dissonance in ?ethical? consumption choices. Journal of Marketing Management. Vol. 29(11-12), pp. 1201-1223. [Open] Ebusiness Emarketing Ecommerce Research

    34. 2011

  34. Gregory-Smith Ene D, Schofield P (2011). An integrated approach to consumer decision making for budget city breaks: the role of emotion. International Journal of Tourism Research. Vol. 13 [Open] Ebusiness Emarketing Ecommerce Research

Conference Presentations


    2022

  1. AlAbed A, Javornik A, Gregory-Smith D, Casey R (2022). I and AI: Towards a Typology of Relationships between the Self and Anthropomorphised AI. Proceedings of the European Marketing Academy 51st. p. 107077.


Funded Projects

Total Funding: £743,026


2022

  • Research: NIA Northern Gas Network
    Customer Energy Village
    People: Prof Savvas Papagiannidis (PI) , Prof Diana Gregory-Smith (Co-I)
    Funder: NGN
    Duration: 08/2022 - 01/2024
    Budget: £293,026

  • Research: Innovation Fund
    The Fair Water project, led by Northumbrian Water alongside partners including National Energy Action, Northern Gas Networks, Newcastle University and Procter & Gamble, aims to test and develop more effective and sustainable water and energy solutions for people’s homes – including those on low-incomes, the elderly and vulnerable – to find tailored solutions to reducing carbon through energy and water efficiency.
    People: Prof Savvas Papagiannidis , Prof Diana Gregory-Smith
    Funder: OFWAT
    Duration: 01/2022 - 12/2025
    Budget: £3,800,000


    • Research Tag Cloud