Prior to joining Newcastle University she has worked as Senior Lecturer in Marketing at the University of Birmingham and Lecturer in Marketing at the University of Sheffield and Durham. Prior to this she held a position as a Graduate Teaching Assistant at the University of Nottingham in the Business School, where she also completed her PhD.
Diana's research crosses over several fields: 1) ethical and sustainable marketing and consumption; 2) employee pro-environmental behaviour in the workplace; 2) the psychology of decision making and behaviour change; 3) health and social marketing; 4) technology and consumer behaviour. As an interdisciplinary researcher, Diana's work has been published in a range of subject-specific and interdisciplinary journals such as the Psychology and Marketing, Journal of Marketing Management, Journal of Marketing Communications, Journal of Business Ethics, Computers in Human Behavior, Annals of Tourism Research, Tourism Management, Studies in Higher Education, Frontiers in Psychology, Interface Focus amongst others.
- ethical and sustainable marketing and consumption
- employee pro-environmental behaviour in the workplace
- the psychology of decision making and behaviour change
- technology and consumer behaviour
Research Tag Cloud
Diana is a Member of the Chartered Institute of Marketing and Fellow of the Higher Education Academy with over 10 years of teaching experience at both undergraduate and postgraduate level. Her teaching is closely informed by her academic research and collaborations with partners from the industry. She adopts a teaching style encourages continuous interaction and reflection, as well as the development of key academic and practical skills.