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Prof Eleftherios Alamanos

Professor of Marketing


Prof Eleftherios Alamanos

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  • PhD in Food Marketing (Consumer Behaviour), Newcastle University, UK
  • M.Sc. in Agricultural Economics, Aristotle University of Thessaloniki, Greece
  • B.Sc. in Agriculture, Aristotle University of Thessaloniki, Greece

Eleftherios' work focuses on interventions in consumer behaviour. He is currently working on projects which focus on the role of technology on citizens' everyday activities in general and in the context of retailing in particular. His previous work has examined digital signage installations in department stores and their effect on consumer purchasing behaviour. Eleftherios has also works on projects focusing on consumers' perceptions of food to promote the adoption of a healthy food related lifestyle. In addition, he has successfully co-supervised a KTP examining older citizens' perceptions of local transportation networks.

Research Interests

  • Retailing / E-Commerce
  • Consumer Behaviour
  • Marketing Channels
  • Adoption, Acceptance and Diffusion of Technologies
  • Food Marketing

Doctoral Supervisions

Kim GuoAkuzike KamwanjaNurul TanwirMengjie Zhang



Publications

Many of the publications below are available on Newcastle University's Eprint Service.

    2024

  1. Paul J, Ueno A, Dennis C, Alamanos E, Curtis L, Foroudi P, Kacprzak A, Kunz W, Liu J, Marvi R, Nair SLS, Ozdemir O, Pantano E, Papadopoulos T, Petit O, Tyagi S, Wirtz J (2024). Digital Transformation: A Multi-disciplinary Perspective and Future Research Agenda. International Journal of Consumer Studies. [Open] Ebusiness Emarketing Ecommerce Research

    2. 2023

  2. Papagiannidis S, Alamanos E, Bourlakis M, Dennis C (2023). The pandemic consumer response: A stockpiling perspective and shopping channel preferences. British Journal of Management. Vol. 34(2), pp. 664-691. [Open] Ebusiness Emarketing Ecommerce Research

    3. 2022

  3. Pantano E, Dennis C, Alamanos E (2022). Retail Managers? Preparedness to Capture Customers? Emotions: A New Synergistic Framework to Exploit Unstructured Data with New Analytics. British Journal of Management. Vol. 33(3), pp. 1179-1199. [Open] Ebusiness Emarketing Ecommerce Research
  4. Ogunbodede O, Papagiannidis S, Alamanos E (2022). Value Co-Creation and Co-Destruction Behaviour: Relationship with Basic Human Values and Personality Traits. International Journal of Consumer Studies. Vol. 46(4), pp. 1278-1298. [Open] Ebusiness Emarketing Ecommerce Research

    5. 2021

  5. Francioni B, Curina I, Dennis C, Papagiannidis S, Alamanos E, Bourlakis M, Hegner SM (2021). Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions. Higher Education. Vol. 82(1), pp. 85-105. [Open] Ebusiness Emarketing Ecommerce Research
  6. Lu Y, Papagiannidis S, Alamanos E (2021). Adding ?things? to the internet: exploring the spillover effect of technology acceptance. Journal of Marketing Management. Vol. 37(7-8), pp. 626-650. [Open] Ebusiness Emarketing Ecommerce Research
  7. Marikyan D, Papagiannidis S, Alamanos E (2021). "Smart Home Sweet Smart Home" - An Examination of Smart Home Acceptance. International Journal of E-Business Research. Vol. 17(2), pp. 1-23. [Open] Ebusiness Emarketing Ecommerce Research
  8. Tueanrat Y, Alamanos E, Papagiannidis E (2021). Going on a journey: A review of the customer journey literature. Journal of Business Research. Vol. 125, pp. 336-353. [Open] Ebusiness Emarketing Ecommerce Research
  9. Utami H N, Alamanos E, Kuznesof S (2021). 'A social justice logic': how digital commerce enables value co-creation at the bottom of the pyramid. Journal of Marketing Management. Vol. 37(9-10), pp. 816-855. [Open] Ebusiness Emarketing Ecommerce Research
  10. Davlembayeva D, Papagiannidis S, Alamanos E (2021). Sharing economy platforms: An equity theory perspective on reciprocity and commitment. Journal of Business Research. Vol. 127, pp. 151-166. [Open] Ebusiness Emarketing Ecommerce Research
  11. Tueanrat Y, Papagiannidis S, Alamanos E (2021). A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing. Journal of Retailing and Consumer Services. Vol. 61 [Open] Ebusiness Emarketing Ecommerce Research

    12. 2020

  12. Davlembayeva D, Papagiannidis S, Alamanos E (2020). Sharing Economy: Studying the Social and Psychological Factors and the Outcomes of Social Exchange. Technological Forecasting & Social Change. Vol. 158 [Open] Ebusiness Emarketing Ecommerce Research
  13. Marikyan D, Papagiannidis S, Alamanos E (2020). Cognitive Dissonance in Technology Adoption: A Study of Smart Home Users. Information Systems Frontiers. [Open] Ebusiness Emarketing Ecommerce Research
  14. Karamani E, Alamanos E, Tzimitra-Kalogianni E (2020). A conceptual framework of differentiated food consumption: The case of Northern Greece. International Journal of Business Science and Applied Management. Vol. 15(2), pp. 1-15. [Open]
  15. Lu Y, Papagiannidis S, Alamanos E (2020). The Spill-Over Effect of the Emotional Reaction to the Use of Internet on the Intention to Use Internet of Things (IoT) Services: An Abstract. Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. pp. 545-546. [Open] Ebusiness Emarketing Ecommerce Research

    16. 2019

  16. Lu Y, Papagiannidis S, Alamanos E (2019). Exploring the emotional antecedents and outcomes of technology acceptance. Computers in Human Behavior. Vol. 90, pp. 153-169. [Open] Ebusiness Emarketing Ecommerce Research
  17. Davlembayeva D, Papagiannidis S, Alamanos E (2019). Mapping the economics, social and technological attributes of the sharing economy. Information Technology and People. Vol. 33(3), pp. 841-872. [Open] Ebusiness Emarketing Ecommerce Research

    18. 2018

  18. Lu Y, Papagiannidis S, Alamanos E (2018). Internet of Things: A systematic review of the business literature from the user and organisational perspectives. Technological Forecasting and Social Change. Vol. 136, pp. 285-297. [Open] Ebusiness Emarketing Ecommerce Research
  19. Marikyan D, Papagiannidis S, Alamanos E (2018). A Systematic Review of the Smart Home Literature: A user perspective. Technological Forecasting and Social Change. Vol. 138, pp. 139-154. [Open] Ebusiness Emarketing Ecommerce Research
  20. Dennis C, Brakus JJ, Ferrer GG, Mcintyre C, Alamanos E, King T (2018). A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?. Journal of International Marketing. Vol. 26(4), pp. 38-53. [Open] Ebusiness Emarketing Ecommerce Research
  21. Alamanos E, Papagiannidis S, Dennis C, Bourlakis M (2018). The Value of Shopping Channels and the Relationship with Social Exclusion and Perceived Well-Being: An Abstract. Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. pp. 409-410. [Open] Ebusiness Emarketing Ecommerce Research

    22. 2017

  22. Dennis C, Bourlakis M, Alamanos E, Papagiannidis S, Brakus J (2017). Value co-creation through multiple shopping channels: The interconnections with social exclusion and wellbeing. International Journal of Electronic Commerce. Vol. 21(4), pp. 517-547. [Open] Ebusiness Emarketing Ecommerce Research
  23. Papagiannidis S, Bourlakis M, Alamanos E, Dennis C (2017). Preferences of smart shopping channels and their impact on perceived wellbeing and social inclusion. Computers in Human Behaviour. Vol. 77, pp. 396-405. [Open] Ebusiness Emarketing Ecommerce Research
  24. Apiraksattayakul C, Papagiannidis S, Alamanos E (2017). Shopping via Instagram: The influence of perceptions of value, benefits and risks on purchase intentions. International Journal of Online Marketing. Vol. 7(4), pp. 1-20. [Open] Ebusiness Emarketing Ecommerce Research

    25. 2016

  25. Dennis C, Alamanos E, Papagiannidis S, Bourlakis M (2016). Does social exclusion influence multiple channel use? The interconnections with community, happiness and well-being. Journal of Business Research. Vol. 69(3), pp. 1061-1070. [Open] Ebusiness Emarketing Ecommerce Research
  26. Dennis C, Papagiannidis S, Alamanos E, Bourlakis M (2016). The role of brand attachment strength in higher education. Journal of Business Research. Vol. 69(8), pp. 3049-3057. [Open] Ebusiness Emarketing Ecommerce Research
  27. Alamanos E, Kuznesof S, Ritson C (2016). The influence of holidays on wine purchasing behaviour: Marketing and tourism insights based on a holiday experience in Greece. International Journal of Tourism Research. Vol. 18(3), pp. 228-235. [Open] Ebusiness Emarketing Ecommerce Research

    28. 2014

  28. Dennis C, Brakus J, Gupta S, Alamanos E (2014). The effect of digital signage on shoppers' behavior: The role of the evoked experience. Journal of Business Research. Vol. 67(11), p. 2250?2257. [Open] Ebusiness Emarketing Ecommerce Research
  29. Al-Qeisi K, Dennis C, Alamanos E, Jayawardhena C (2014). Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology. Journal of Business Research. Vol. 67(11), p. 2282?2290. [Open] Ebusiness Emarketing Ecommerce Research

    30. 2013

  30. Dennis C, Brakus J, Alamanos E (2013). The Wallpaper Matters: The Influence of the Content of Digital Ads on Customer in-Store Experience. Journal of Marketing Management. Vol. 29(3-4), pp. 338-355. [Open] Ebusiness Emarketing Ecommerce Research
  31. Alamanos E, Bourlakis M, Tzimitra-Kalogianni I (2013). Segmenting Greek tomato consumers: Policy and marketing insights towards a healthy diet. British Food Journal. Vol. 115(4), pp. 488-507. [Open] Ebusiness Emarketing Ecommerce Research

    32. 2012

  32. Dennis C, Michon R, Brakus J, Newman A, Alamanos E (2012). New insights into the impact of digital signage as a retail atmospheric tool. Journal of Consumer Behaviour. Vol. 11(6), p. 454?466. [Open] Ebusiness Emarketing Ecommerce Research

Conference Presentations


    2023

  1. Brakus J, Alamanos E, Dennis C, Papagiannidis S, Bourlakis M (2023). The role of affective and cognitive responses to brand experiences in the relationship with customers.. Academy Of Marketing Science 24th World Marketing Congress.


    2. 2021

  2. Marikyan D, Papagiannidis S, Alamanos E (2021). The Use of Smart Home Technologies: Cognitive Dissonance Perspective. British Academy of Management Conference.

  3. Tueanrat Y, Alamanos E, Papagiannidis S (2021). Impact of customer co-creation behaviour, customer response and customer experiential values on customer journey satisfaction.. British Academy of Management Conference.


    4. 2020

  4. Marikyan D, Papagiannidis S, Alamanos E (2020). When Technology Does Not Meet Expectations: A Cognitive Dissonance Perspective. 25th UK Academy for Information Systems International Conference (UKAIA 2020).

  5. Ogunbodede E, Papagiannidis S, Alamanos E (2020). Motivations and Benefits of Value Co-destruction: Influence on Consumer Loyalty.

  6. Davlembayeva D, Papagiannidis S, Alamanos E (2020). Reciprocity in the Sharing Economy. EMAC Regional Conference.

  7. Ogunbodede O, Papagiannidis S, Alamanos E (2020). Value Co-creation and Co-destruction Behaviour: Relationship with Basic Human Values. European Marketing Association Conference (EMAC) 2020.

  8. Papagiannidis S, Alamanos E, Dennis C, Bourlakis M (2020). The pandemic consumer journey: A stockpiling perspective. 4th International Conference of Marketing, Strategy & Policy.


    9. 2019

  9. Marikyan D, Papagiannidis S, Alamanos E (2019). The Effect of Behavioural Beliefs on Smart Home Technology Adoption. 24th UK Academy for Information Systems International Conference.

  10. Marikyan D, Papagiannidis S, Alamanos E (2019). Do Smart Homes Deliver The Promised Benefits?. British Academy of Management Conference (BAM2019).

  11. Tueanrat Y, Alamanos E, Papagiannidis S (2019). Customer Journeys: A Systematic Analysis. British Academy of Management Conference (BAM2019).

  12. Ogunbodede O, Papagiannidis S, Alamanos E (2019). Value Co-creation and Co-destruction: The Influence of Human Basic Values and Personality Traits on Consumer Choices.. British Academy of Management Conference 2019.

  13. Lu Y, Papagiannidis S, Alamanos E (2019). The Spill-Over Effect of the Emotional Reaction to the use of Internet on the Intention to Use Internet of Things (IoT) Services. Academy of Marketing Science Annual Conference 2019.

  14. Davlembayeva E, Papagiannidis S, Alamanos E (2019). Reciprocity and Social Exchange in the Sharing Economy. 18th IFIP Conference on e-Business, e-Services and e-Society (I3E 2019).

  15. Marikyan D, Papagiannidis S, Alamanos E (2019). Smart Home Sweet Smart Home: An Examination of Smart Home Acceptance. 18th IFIP Conference on on e-Business, e-Services and e-Society (I3E 2019).

  16. Dennis C, Alamanos E, Brakus C, Papagiannidis S, Bourlakis M (2019). Customer Happiness in the Retail Customer Journey: An Abstract. Academy of Marketing Science World Marketing Congress: Enlightened Marketing in Challenging Times.

  17. Davlembayeva D, Papagiannidis S, Alamanos E (2019). Reciprocity in the Sharing Economy. 19th International Conference on Electronic Business (ICEB 2019).

  18. Marikyan D, Papagiannidis S, Alamanos E (2019). Dissatisfaction with Smart Home Technologies. 19th International Conference on Electronic Business (ICEB 2019).

  19. Ogunbodede OE, Papagiannidis S, Alamanos E (2019). Value Co-creation and Co-destruction Behavior in Virtual Communities ? Influence of Personality Traits. 19th International Conference on Electronic Business (ICEB 2019).

  20. Utami HN, Alamanos E, Kuznesof S (2019). Going digital: SMEs Based Food E-commerce Engaging Customer through Customer Needs-Driven. Proceedings of the International Conference on Electronic Business (ICEB). Vol. 2019, pp. 526-529.


    21. 2018

  21. Ogunbodede O, Papagiannidis S, Alamanos E (2018). Value Co-destruction: A Resource and Practices Perspective.. Global Conference on Creating Value.

  22. Marikyan D, Papagiannidis S, Alamanos E (2018). Smart Homes Acceptance: An empirical study. British Academy of Management 2018 Conference.

  23. Davlembayeva D, Papagiannidis S, Alamanos E (2018). Defining and analysing the dimensions of the sharing economy.. British Academy of Management 2018 Conference.

  24. Lu A, Papagiannidis S, Alamanos E (2018). Psychological determinants and consequences of Internet usage: An extension of the Technology Acceptance Model. 14th International Conference on Web Information Systems and Technologies.

  25. Francioni B, Curina I, Dennis C, Papagiannidis S, Alamanos E, Bourlakis M (2018). The brand identity role and attitude toward donations: an American-Italian comparison in the higher education context. 44th European International Business Academy Conference.


    26. 2016

  26. Dennis C, Papagiannidis S, Alamanos E, Bourlakis M (2016). The role of brand attachment and its antecedents in brand equity in higher education. Academy of Marketing Science Annual Conference.


    27. 2015

  27. Alamanos E, Dennis C, Papagiannidis S, Bourlakis M (2015). Value Co-Creation through multiple shopping channels: The interconnections with social exclusion and wellbeing. AMA/ACRA Triennial Conference.

  28. Alamanos E, Dennis C, Papagiannidis S, Bourlakis M (2015). Value Co-Creation, Shopping Channels, Social Exclusion and Wellbeing. 22nd International Conference on Recent Advances in Retailing and Services Science.


    29. 2014

  29. Alamanos E, Charles D, Papagiannidis S, Bourlakis M (2014). Social Exclusion, Shopping and Well Being: A three - shopping channel approach. 2014 Shopper Marketing & Pricing Conference.

  30. Dennis C, Alamanos E, Papagiannidis S, Bourlakis M (2014). Investigating the effect of retail operations on consumer's social inclusion and wellbeing. British Academy of Management 2014 Conference.


Funded Projects

Total Funding: £129,992


2019

  • Engagement: Mapping and Facilitating the IoT Ecosystem
    The aim of this project is to extend a national IoT database, study the adoption barriers for IoT growth and support companies in the region by facilitating interactions among them.
    People: Prof Savvas Papagiannidis (PI) , Prof Eleftherios Alamanos (Co-I) , (Co-I)
    Funder: Research England
    Duration: 04/2019 - 02/2021
    Budget: £54,589


    • 2018

  • Research: KTP: Value co-creation in the management of social and community services: The case of Byker Community Trust
    To develop a customer engagement and change management capability to facilitate an improved product offering. To also develop an enhanced marketing strategy to further the appeal of the Byker Community Trust’s product.
    People: Prof Eleftherios Alamanos (PI)
    Funder: Innovate UK
    Duration: 03/2018 - 03/2020
    Budget: £129,992


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