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Prof Eleftherios Alamanos

Professor of Marketing


Prof Eleftherios Alamanos

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  • PhD in Food Marketing (Consumer Behaviour), Newcastle University, UK
  • M.Sc. in Agricultural Economics, Aristotle University of Thessaloniki, Greece
  • B.Sc. in Agriculture, Aristotle University of Thessaloniki, Greece

Eleftherios' work focuses on interventions in consumer behaviour. He is currently working on projects which focus on the role of technology on citizens' everyday activities in general and in the context of retailing in particular. His previous work has examined digital signage installations in department stores and their effect on consumer purchasing behaviour. Eleftherios has also works on projects focusing on consumers' perceptions of food to promote the adoption of a healthy food related lifestyle. In addition, he has successfully co-supervised a KTP examining older citizens' perceptions of local transportation networks.

Research Interests

  • Retailing / E-Commerce
  • Consumer Behaviour
  • Marketing Channels
  • Adoption, Acceptance and Diffusion of Technologies
  • Food Marketing

Doctoral Supervisions

Kim GuoAkuzike KamwanjaNurul TanwirMengjie  Zhang



Funded Projects

Total Funding: £129,992


2019

  • Engagement: Mapping and Facilitating the IoT Ecosystem
    The aim of this project is to extend a national IoT database, study the adoption barriers for IoT growth and support companies in the region by facilitating interactions among them.
    People: Prof Savvas Papagiannidis (PI) (£54,589), Prof Eleftherios Alamanos (Co-I) , (Co-I)
    Funder: Research England
    Duration: 04/2019 - 02/2021
    Budget: £54,589


  • 2018

  • Research: KTP: Value co-creation in the management of social and community services: The case of Byker Community Trust
    To develop a customer engagement and change management capability to facilitate an improved product offering. To also develop an enhanced marketing strategy to further the appeal of the Byker Community Trust’s product.
    People: Prof Eleftherios Alamanos (PI) (£129,992)
    Funder: Innovate UK
    Duration: 03/2018 - 03/2020
    Budget: £129,992


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